December 2016 – How To Make Money Online Fast


Monthly Archives: December 2016

What Is Social Optimizer?


Getting Traffic Via Ad Swaps

Today Ad Swaps are the number one technique to build your opt-in list faster than ever. Basically Ad Swap is the process when 2 list owners agree to email their list an offer in which they usually promote a product or give away a free report from the other list owner. As a result depending on their list size they both add hundreds of subscribers in no time.

The majority of the people have small lists and they think that because of this nobody will agree to make an ad swap with them. Wrong. No matter how large or small your list is; you will be able to make an ad swap with no problems even if you have a potential partner with a list bigger than yours.

If you`re in the internet marketing niche you most know that anybody could make an ad swap and this is probably the fastest way to add targeted people to your list ready to buy whatever you`re promoting to them.

But before you do an ad swap you most have a list Ideally is to have a list of 1000 people to start with this. Of course you could have more or you could have less but i have found that 1k people is the best to start. I know several people who a few months ago had only 1k people or less and thanks to ad swaps some of them have now more than 20k and counting.

Now, building a list of 1k people isn`t that hard as you might think. In fact this could be done pretty quickly by using article marketing, video marketing, social bookmarking etc.

With a list in hands it`s time to find a potential JV partners within your market. I recommend you contacting more than one JV partners, don`t focused on a single person. Some of them will respond you, some will not so contacting multiple potential partner will increase the probability to find a reliable one (or more) .

Probably your partner will have a list bigger than you. Well,  in this case simply told him to email only a segment from his list. If your list is above 1k subscribers tell your partner to send the promo email to 1k subscribers from his list.

How To Get The Most Out Of Your Ad Swap ?

The following method is being used by the top internet marketers with one main reason. This method usually makes them “bigger” in the eyes of their subscribers and also help them to gain more authority.

This methods is what I called a “personalized squeeze page” and like the name says it involves creating a personalized squeeze page with the name of your partner. This is not complicated at all. All you most do is to insert a catchy headline that contains your JV partner name.

Examples: “Exclusive Free Report Only For Michael Olson Subscribers Usually $XX.xx Yours Free” OR Simply ” Only For Michael Olson Subscribers”.

Some of those headlines are more creative. Anyway you get the point here. Those headlines have a huge impact on their lists of subscribers and is a proven fact that this also increase the conversions.

Ad Swaps have another bid advantage. They are also very important in developing relationships with other website owners. Having a good relationship with other website owners will dramatically benefit you over the time. Not only you would have reliable JV partners for your ad swaps but if you plain to launch your own product those people will be more than happy to promote your product or service.

Where to find potential Ad Swap partners :

Forum Traffic- The Best

This is a “not so new” method of getting free traffic that I am sure a lot of you have heard about before, but very few people actually do it. I really have no idea why people don’t do this because it’s such an easy way to drive the best traffic to your website for free. In this section we are going to go over forum posting, how to properly do it, and how to use it to generate a good amount of traffic to your website.

Don’t Skip This
Before we get started, I know a lot of you might be tempted to just skip over this. When I was trying to figure out how to build my list, I bought countless WSO’s on list building and a couple of them said to post in forums. I always just skipped past that section because I didn’t believe you can really generate much traffic at all through simply posting in forums a couple time per day, but I was wrong!

Once I started to consistently post in the Warrior Forum I noticed the power of making a couple high quality posts every single day. If you want to build your list as quickly as possible, forum posting should be part of your every day strategy.

Find A Couple Forums
If you are in the internet marketing niche, I can tell you right now the only forum you really need to join is Yes, there are other internet marketing forums out there, but The Warrior Forum generates to most traffic by far.

If you are in another niche, you might want to find a couple forums to join. Finding forums is actually really easy.

You can use Google to help you find forums. Just head over to Google and search “Your Niche + Forum”. Once you search that, Google will return a bunch of forums. Go through them and figure out which ones are the most active and join the most active ones. However, before you join make sure they allow you to leave a link in the signature. Most of them will but there are a few that won’t allow it.

Adding Your Signature
Before you start making posts, you want to leave a link to your squeeze page in your signature that way below each post you make there will be a link to your squeeze page which will get exposed to thousands of people.

Simple signature has been responsible for driving a couple thousand visitors to my squeeze page these past few months.

You Know More Than You Think
It seems like each time I tell someone they need to start consistently posting on forums, they always tell me “but… I don’t know enough to help out other people”. Feeling like you don’t know enough is not an excuse for not posting.

I can guarantee you that you know a lot more than you think. If you browse through some of the threads in Forums, you are going to find some threads you can post in and give your input. The main problem is some people just lack confidence and are afraid they are going to give their opinion and then have others start an argument with them and tell them they are wrong.

Unless you say something completely false and start spamming the forum, this isn’t going to happen. Forums are meant for opinions, sure there might be times where someone doesn’t agree with you, that happens to me all the time, but as long as you aren’t rude to them they won’t be rude to you.

If you feel like you REALLY don’t know anything about your niche, then you can still do forum posting. Just make sure you do a little bit of research before you make a post. There’s nothing wrong with going to Google to look up an answer and then reporting back with what you learned.

So don’t let the fear of “not knowing anything” or the fear of getting in an argument on the forums stop you from making daily posts.

Post On New Threads
If you want to get the most out of your forum posting, you should try to post on new threads that don’t have many (if any) replies yet. If you are one of the first three responders to a new thread, you have a much greater chance of someone reading your response which means they will be exposed to the link in your signature.

If 10-15 people have already replied your reply will get stuck somewhere in the middle and most people don’t read that far down which means they won’t see your reply/signature.

Value Value Value
I think this could go without saying, but I am going to say it anyways because it is extremely important. When you guys make your posts, you need to make sure you are actually adding value to the forum. Don’t just go out and make as many short little posts as you can, that’s not really helping anyone.

Make sure you actually read the persons question and then do your best to give them an answer or chime in with your opinion.

Your Forum Posting Strategy
The thing I love about forum posting is that it doesn’t take long to do at all and I actually find it kind of fun. You get to engage with others who have the same interests as you and drive traffic to your squeeze page at the same time, sounds like a pretty good deal to me!

So how many times per day should you be posting in a forum? I would say to make about 5 high quality posts every single day. 5 posts does not take a long time at all, and once you make 5 posts for about a week straight you will see how much traffic you can actually drive to your squeeze page on a daily basis.
So if you are like me and you have always put aside forum posting and said it’s not for you, I challenge you to try it for just one week.

Make 5 posts every single day for one week and watch how many new subscribers you get. After that week you can decide whether or not it is something you want to continue with. Once you see how many new subscribers you got from doing it I am sure it is something you will want to continue doing. -Courtesy: Bryan Harkins

Solo Ads Or Funnel Clicks- Which One Is Better?

Before you go out and purchase solo ads, I need to warn you that there are a lot of terrible solo ad sellers out there. Some sellers send either bot clicks or they send extremely low tier 1 traffic.

Some sellers even try to get away with sending traffic directly from terrible traffic sources like You want to find sellers that will send a minimum of 70% tier 1traffic strictly from their own email list.

The good news is there are a lot of great and honest sellers out there who will send you awesome traffic and they are actually really easy to find.

Where To Find Solo Ad Sellers
The Facebook groups! Remember that huge list of Facebook groups I gave you earlier? Well, these groups are full of sellers who promote their services. All you need to do is view a couple of the groups, find some sellers and then send them a message.

What To Look For
Actually, before you send them a message you should go look to see if they have any testimonials. Luckily there is a Facebook group that is dedicated to Solo Ad Testimonials, you can join that group by heading to and searching for that persons name.

Searching for the name is really easy, just go to the group and click on the little search button in the upper right hand corner that looks like this:
If the seller has a couple good testimonials, you should send them a message and ask them specific questions. We will go over which questions to ask them below.

The Important Questions To Ask Before You Purchase
Just send them a message letting them know you are interested in purchasing one of their solo ad packages but you have a few questions to ask them first. If the seller is legit, they won’t mind you asking them questions at all. So here are the questions you should ask:
1: How Much Do You Charge Per Click? Obviously you don’t want to overpay for a solo ad. Personally, I never pay more than 45 cents per click and I consider that to be very expensive. I would say on average I pay around 35-38 cents per click.

2: Do You Have A First Time Buyers Discount? A lot of sellers will offer a first time buyers discount just to let the person know how awesome their traffic is and hope they come back for more. If the seller offers a first time buyers discount, that’s great! If not, at least you asked :).

3: Are You A Click Broker? For some reason, “click brokering” has started to become more and more popular. Click brokering is when people with no list or a very small list will go out claiming they have traffic for sale, sell to you at a higher price and then purchase at a lower price. The problem with click brokering is that in order for them to make a profit, they have to find sellers that sell for super cheap, and usually those sellers send terrible quality traffic. So make sure you ask them if they own the list or if they are brokering. If they are brokering you might want to stay away from them.

4: Do You Guarantee A Certain Tier 1 Percentage? This is extremely important to ask. You want to make sure they send you at least 70% tier 1 traffic, so if they guarantee you that they will send a minimum of 70% tier 1 of the original order size and they don’t, then you have the right to ask for a refund or ask for more tier 1 clicks.

Notice I said of the original size. A lot of sellers will over-deliver by about 10%, so if you ordered 100 clicks, they might deliver 110 clicks. If you do the math on that, 70% of 110 is 77 clicks. However, they only need to send you 70 tier 1 clicks because your original order size was 100, not 110. So always do the math based on your order size, don’t include the over-delivery.

5: How Long Does It Take To Deliver The Clicks? Typically, you want the clicks delivered within 72 hours. If the seller can’t deliver the clicks Once you get the hang of purchasing solo ads, you can work your way into purchasing funnel clicks. To be honest, I am slowly starting to make the transition over to purchasing just funnel clicks instead of solo ads because funnel clicks are actually converting better for me and they are cheaper! Some of you might not know what funnel clicks are. I will explain below.

What Are Funnel Clicks
Funnel clicks are clicks that come from sources other than email broadcast messages (well, they can but I will explain that later). The most common place people deliver funnel clicks from is their thank you page or their opt-in redirect page.

Remember how you set up a thank you page or opt-in redirect page for your click banking partners? Well, this is basically the same thing, except instead of people sending clicks to click banking partners, they are selling those clicks to people like you.

Funnel clicks can also come from the PS section in emails or from links in a persons follow up sequence.

Why I Like Funnel Clicks Better Than Solo Ads
There are a couple reasons I am starting to like funnel clicks better than solo ads. However, the main reasons are because they seem to convert better and they are usually cheaper so you can get more subscribers for less money…who doesn’t want that! 😉

Know The Traffic Source Before You Purchase
It is VITAL that you ask funnel click sellers the same exact questions you asked solo ad sellers, except you also want to ask one more questions and the is “What is the source of your traffic”. There are a few sellers who include exit pop traffic in their funnel click packages, and if that’s the case you want to make sure you avoid that seller.

Exit traffic converts terribly and it’s not worth spending money on. Like I said you want to make sure the clicks either come from the thank you page, opt-in redirect page, PS clicks, or follow up sequence clicks.

Where To Find Funnel Click Sellers
You can find funnel click sellers in the same groups you found solo ad sellers and click banking partners, but there is also another group you should join that is specifically for funnel clicks. That group is:
I am on that group almost every day purchasing some high quality traffic for a great price! Also, it might take a little longer for you to receive all the clicks you ordered, but that’s ok. Just make sure they send you all the clicks within 10 day or less (unless you ordered a HUGE package of clicks)

If you have been purchasing solo ads, save yourself some money and give funnel clicks a try. Right when I did that my conversions went up about 10% on average which is a HUGE increase when it comes to list building.
within 72 hours of the agreed send date, then they shouldn’t have sold you that many clicks.

As long as the seller has some good testimonials in the Facebook group and you are satisfied with their answer to those questions, you will be able to purchase from them and be confident that they will deliver high quality clicks.
Remember to track the clicks using My Click Boss or another quality tracker. You want to know exactly how many opt-ins you receive from each seller and how many tier 1 clicks they actually sent you.

Make Money Doing Nothing

If you want to make money doing nothing, then you are at the ultimate place. Here, you will hit upon all the necessary information you will fall in need of while advancing in money making strategies.

Who doesn’t want to earn without toiling and slogging days in and out?

Everyone wants to create some options which ensure them a passive income for the most part of their life. We are not talking about your pension plans here, so be ready for something more fervent and exciting.

The ideas that are offered here will surely help you in making money doing as close nothing after the initial start up.
The idea to make money doing nothing is awesome and like a God’s gift to many. Why to do so much of hard work, when you can earn more money doing nothing?

The most effective and lucrative idea is, create a website on the most popular niche.
Creating a good website will require a very small amount of investment and as little as a few hours a day initially.
You simply choose a niche, sell a product (whether your own product or someone else’s…another option is to sell advertising space), and find ways to promote your website.

After a few months and initial hard work, you can enjoy the passive income generated by your website for many years. The more you will promote and keep it updated, the more you will earn.

Initially you may need to work for several hours a day, but later when you have established your website perfectly, you might just need to check the status of your payment.

This is actually a very feasible option to make money doing nothing. Anyone who is interested can start by setting up one websites before moving on to creating another, and another, and another. Two, ten, or even fifty or more websites is not uncommon for some of the top money makers online.

Once you start growing, the sky becomes the limit. So, just get your ideas in place, plan out a bit of what will be the niche and what you will sell, and how are you going to promote your website, and then just get started!

Make Money Doing Nothing – Money Flows Like Water

Believe it or not, you can make money doing nothing in your own online business. Worldwide, there are more than 1.6 billion people online, and of that amount, more than 300 million of them buy something at least once a week with the average purchase at about $25. This calculates to more than $7,500,000,000, that is seven and one half Billion Dollars EVERY week.


Your mission is to just get a very tiny fraction of that Billion dollar treasure, and you can do it simply by following a well executed plan. The vast majority of that money accumulated by sellers each week is from what is known as passive income. That is where the seller is not actually working, producing, or breaking a hard sweat to produce the income. They essentially make money doing nothing.

The first step in your make money doing nothing business is to find a product that people will have an interest in purchasing. You do not have to find the most popular product or the most sought after, simply because, out of the 300 million customers you have access to, they are not all looking for the same thing. In fact, if you choose say, organic gardening, Google shows that more than 7,000 people every day search for organic gardening on their search engine.

You could promote an informational book on organic gardening by starting a blog and telling people everything about organic gardening. Even if you do not have knowledge of the subject, you can find plenty of free information or even purchase an organic gardening book. Once you have a blog set up, you can get advertisers to place ads, and make money doing nothing from the advertiser.

In a related manner, you can also sell eBooks about organic gardening and even some tools, seeds and other organic gardening items from many retailers that pay you a commission. This type of program is called CPA (Cost per Action) and hundreds of smart Internet businesses use CPA programs to make money doing nothing.

Finally, to make money doing nothing, you should make sure your blog is picked up by free pinging services, RSS feeds and always include a bookmark tab at the end of each post. This will help syndicate your blog and soon you will accumulate traffic on a daily basis. Eventually, you will have enough traffic to support your efforts as you make money doing nothing.

Five Tips to Make Money Doing Nothing!

If you want to get success in online business and make money doing nothing, then you should consider about change. It does mean the kind of change you do in a vending machine. It is such kind of change that brings fear, self-doubt and resistance to online business owners as well.

It is very hard to build a business and once the wheels are turning, then it is difficult to grasp the idea of doing something differently. However, more resistance to change can be a herald to trouble. A business that doesn’t adopt change risks become stagnant and such business misses the opportunity to grow.

Here are some tips that you can follow to make a change successful:

Plan the Attack

You should think of preparation as the insurance. Your success depends upon your preparation. You should make sure that your ideas are making a sense.
You should survey your customers, consult your peers, read the marketing books, attend the classes, and hire an adviser to define a strategy that has legs for make money doing nothing.

You should not cross your limits

You should be realistic about the risk involved. If you are going to opt for a mammoth proportion, you should make sure that you have a mammoth back up plan.

Kick the tail of fear

When you start from step-1: Plan your attack; you would be amazed to learn that how much fear is removed from the equation. Preparation always brings confidence.

Take the Leap

If you are running an online business to make money doing nothing, then certainly you have taken many leaps of faith already. So, you should not be afraid to take another leap. It would pay off you in the long run.

Evaluate Often

Don’t close your eyes, you should hope for a safe landing, when your idea is off the launching pad. You should pay close attention to the progress.
By making changes and adjusting, you can continue the development process. You should celebrate, if the change is wildly successful. However, you should find the ways to fix the situation, if it goes on the wrong track.

If you are wiling to embrace change and transformation, then you are giving yourself and your business an opportunity to grow. So, you must not hesitate to make the changes.

Make Money Doing Nothing – The Real Secret Behind

In recent months there has appeared a multitude of advertisements all across the Internet purporting to reveal how you can make money doing nothing. These ads, although craftily formed and compelling in nature actually may be a danger in your quest to actually earn money in your own online business.

There is a way to make money doing nothing. However, it is a technique that first requires you to learn the How To’s of the Internet business world. In this article, I will explain some of the methods you are able to make money doing nothing and you will see that there are possibilities to earn cash from your own business online without having to spend a fortune or getting scammed by irresponsible marketers.

The one major disadvantage to many of the make money doing nothing systems is they fail in two respects to properly educate the potential customer. The first approach is that many of these sites fail to inform you that you will have to pay a monthly fee for as long as you wish to remain a ‘member’ of their site. The second fail is that the ads do not inform you, that you must first be approved by several business sites in order to collect commissions from the advertisers you host on your site.

Let us examine the first failure; you should never pay a monthly fee to a website that promises to make money doing nothing, unless they are going to provide you with new business opportunities and helpful resources on a monthly basis. The amount you spend on the ‘membership’ usually does not offer true value to your long-term success. It is better to put that monthly fee into generating traffic to your website. The traffic is what will make you money!

The second fail is that you will need to join and be APPORVED by Google AdSense, Commission Junction, Clickbank, and Amazon in order to receive a commission. If you are not approved as an affiliate of these sites, you will not be able to earn money from their advertisers.

Now, let us look at how to properly make money doing nothing. You should consider buying an educational eBook that explains the techniques of how to build an online business and how to get traffic to your online business. After you have a thorough understanding of the how to’s you will no doubt succeed in your make money doing nothing business.

The first step is to read the reviews of credible Internet Marketing professionals and choose one of these eBooks to arm you with all the necessary information you need to succeed. In most cases these eBooks are reasonably priced in the under $20 range, and will offer you a complete course on how to make money doing nothing.

It is true that a website, when properly built and executed can generate a lucrative and long-term income. However, you should learn from experienced and well-known internet marketers, and avoid any site that looks like it is written by ‘Mike’ or ‘Mary’ who seems to appear to live in the same town as you.

Research and reviews are the key to your success. Take a page from the success stories of proven Internet marketers and soon you will discover how easy it is to really make money doing nothing.

How To Start Making Money With The Knowledge You Already Have!

Okay, going to be very very honest here. I was actually disappointed in myself because I was a little hesitant in sharing this method. This is something I benefit from, and also something that is very lucrative if you are willing to work. This Method: Offering SEO to local businesses.

WAIT!!!! Before you click the X in the top right handed corner, hear me out. You can do this, its not hard. Actually……YOU do no work at all.


Once again, I play no favorites, but there are a few really REALLY good services on here that guarantee a page 1 google ranking for under $100.

You are going to use this to your advantage. But you have to work too. This is what separates the winners from the wannabes. This step right here.


You need to get on yelp, go through the phone book, do whatever to get the phone numbers of business owners. And if you do what I tell you, you cannot fail.

Get a turnkey website built for cheap if you want, promoting your services, or just come up with a name. Start calling businesses.

“Yes, this is Jeremy with ZY Web Solutions. Is Mr. Jones in?”

“Great!…………..Good afternoon Mr. Jones, I know your busy, won’t waste your time. My company is ZY Web Solutions and we specialize in getting page 1 google rankings for our clients. Are you familiar with how much this can impact your business?”
blah blah.

“Well you are a pesticide company and when people look for “bugman in dallas, texas” I would make sure you come up on page 1. Did you know that term is searched for XXX times a month?”

“For $299 we will GUARANTEE that or all your money back. And for $19.99 a month we maintain that for you.”

If you don’t want to cold call, just email a bunch of businesses with statistics about being ranked high on google and wait for any responses.

So there you have it. If they agree you make $299, pay $100 or so to outsource it (look for services in the WSO forum or Warrior for Hire), and make $200 for yourself. Plus you collect $20 a month WHICH IS KEY BECAUSE if they ever fall off page 1, you use that money to re-invest for them into getting a page 1 ranking again.

So after 4 months if they fall off page 1, they’ve paid you $80. You pay $100 to get it back on page 1. Sure beats dealing with a mad business owner, eh??

Now its not gonna be easy to sell these packages all the time. But I promise you, PROMISE…..if you get on the phone at 8am, and do NOT, REPEAT DO NOT, let yourself stop making calls until you get at least one sale, you will make $200 a day with this method.

Lets be conservative and say you make 30 calls an hour. At 8 hours a day, thats 240 calls. Out of those 240 you will get some “maybe, call me next week” some “get a life you jabroni” and some “yes, thats something I’m interested in.”

But if you really call 240 a day, YOU CANNOT FAIL. THIS METHOD ALONE COULD MAKE YOU $36,000 A YEAR.

Don’t wanna cold call? FINE!!! Build up some cash and outsource it! Find someone on the WF, or someone on Craigslist.

But I suggest trying it for a week. You may realize that you are making a sale by 1pm each day. Then maybe you answer some questions on Yahoo until 2pm, then maybe you outsource some e-covers and sales letters for clients until 3pm, then you go on the boat and have a beer with some buddies.

Whatever floats your boat, just work until you make some $$$ for the day and then relax.

Eventually you’ll build up a lot of clients paying $19.99 per month, plus you are getting money from new sales, plus you are running your other business areas.

“Jeremy, it seems with one of these methods ALONE I can make more than $36,000 a year. Do you think I suck?”

Nope, but that’s just my point. You CAN make more than 36k a year doing these things. There are DOZENS of other things you can do too.

However, lets keep it simple. Maybe focus on making $800 per month from your eDesign/minisite/sales letter business, maybe focus on $500 a month from the Yahoo Answers section of your business, and maybe try and make $1700 a month from your SEO business (about 8 sales a month, or 1 every 3.5 days or so).

Or maybe you charge $499 for page 1 SEO service and only focus on that.


This is simple stuff that takes a good mindset, and the dedication to WORK towards a goal.

There it is, the secrets out! I compare it to a good mystery book you read. Everything is confusing until the end when the mystery is unraveled and everything you read prior to the end finally makes sense.

If you had read the last chapter in the mystery first, then the earlier chapters would have made sense to you, right?

Well that’s what I’m doing here: I’m giving you the last chapter, and its YOUR job to write the beginning of the book that leads to your successful ending.

Yes, YOU can do this!

Marketing With Video

Video is the next big thing in marketing, with more and more businesses from almost every possible industry taking advantage of the motion picture in order to advertise their brands, products, and services.

Video has long been a marketing staple, with television adverts being around ever since the early TV sets. However, today’s video marketing isn’t limited only to costly, feature-length television commercials.Thanks to social networking sites such as Facebook, Instagram and Snapchat, it’s now possible to share your marketing videos online with a wider audience, or even share live videos. YouTube, the biggest video sharing company online, is also the first choice of video marketing platform chosen by the companies who are taking full advantage of this recent trend.Video content has been proven to be the most effective of the majority of other forms of online content. When watching a video, customers are more likely to remember the video than they are to remember written content or an image, for example. Because of this, marketing videos tend to have a much bigger impact on potential new customers as opposed to a marketing banner, for example.

Video marketing

This, along with the fact that video can attract a much wider audience than most other forms of content, is one of the main reasons as to why video content is the latest big trend in marketing, and you should definitely utilize its powers for your business, whether small or large.
In this book, you’ll discover:

 Why you shouldn’t ignore the rising popularity of video marketing;
 How to use social media effectively for video marketing;
 How to use Snapchat to reach out to the younger generation;
 Why Instagram videos are so effective;
 Why you should definitely consider video product descriptions;
 How video reviews can help your company;
 The various types of video content you can benefit from, and
 Why every business needs a YouTube channel.

Video can be an extremely powerful medium when it comes to connecting with and communicating with your audience. Many businesses have found that the use of video allows them to better present their brand ‘voice’ and image in a way that customers will be able to relate to personally.
Since the video medium is so versatile, any business can use it in order to reach out to their customers provided that they have carried out a lot of research on their target market and can come up with a video which will make their brand relatable.

Another benefit of video content for businesses is that it no longer costs half your budget to make a good marketing video. Thanks to modern technology, it’s possible to put together a good video using a basic camcorder or even a smartphone.

Video editing software can be obtained cheaply or even for free, and you don’t always need to hire actors, either – sometimes animations can be just as powerful when it comes to getting a message across. Because of this, video marketing is also increasing in popularity because it has become significantly more accessible to smaller businesses.

With a number of platforms to choose from when it comes to spreading your video content – YouTube, Facebook, Twitter, Instagram, Snapchat and blogs to name just a few, there’s no reason why any business owner shouldn’t be seriously thinking about using video content and video marketing in order to reach a wider audience and spread the word further about their brand, products and services.


1. Why Is Sharing Video Content So Popular?

Business owners who keep up with marketing trends will know that video marketing is huge. With more and more social networks adapting to the latest developments in video marketing – for example Facebook’s new ‘Live’ feature, which allows both company and personal Facebook account holders to post a live video feed recorded from their smartphone to their Timeline, if you’re a small business owner, now is the time to get involved with this new trend in order to make sure that you don’t get left behind.

Types of Video Content
Video content is a hugely powerful way to get a message across, and there are many different types of video content Video marketing toolwhich you may consider using for your business and marketing purposes. One of the most popular types of video content is marketing content, where you will come up with a short movie that convinces customers to express interest in your brand. Some marketing videos may focus on the brand as a whole, whilst others may focus on a particular product or service. You may use actors, animations, or something else in order to put together a marketing video.

Another type of marketing video that you may come across in your use of video content is the video product review. Product reviews are hugely important in the world of online shopping, with many people relying on the reviews left by others when it comes to purchasing products and services online. However, video product reviews can be very impactful and have more of an effect on the viewer’s decision than standard written reviews.
One of the best ways to get video product reviews is to send samples of your products to vloggers (video bloggers) in the industry and ask them to leave you a video review. This is also a situation where you could use apps such as Snapchat, which allow users to leave small videos in succession on their personal Snapchat ‘story’.

Another type of video content which you may use is a video product description. With online shopping becoming more and more popular as an increasing number of people are opening their laptops rather than hitting the high street, competition for businesses online has grown significantly.
This has led to online retailers looking for new and innovative ways to generate interest in their products online which leads to more sales. Video product descriptions are hugely effective for this purpose as they go a step further than the standard text and photograph descriptions; they tell a story and allow the customer to see the product that they are considering buying in action. As a result, the customer has a clearer idea of the product and can make a more informed decision to buy it. This is especially useful for things that many still like to see in person before buying, for example clothing, jewelry, or automobiles.

2Why Use Video Content?
Every business which has an online presence should use video content in some form or another. With video now being more and more accessible, even the smallest of businesses with the tightest of budgets can afford to use video content to some extent, even if it is just Snapchat stories or Facebook Live videos.
Even if you own a business which does not sell products online, using platforms such as YouTube to upload videos which describe your products, for example, before sharing these on your social media pages can be effective in generating more interest and boosting your sales.

Whether your business is based online or not, it is absolutely vital to have an online presence – whether this be a website, blog, social media profiles or ideally, all three. Posting videos online can not only make your company more popular and help you reach a wider audience, it can also improve your business website’s SEO and even your local SEO endeavors.

Market Demand
As video content has become more and more popular for reaching out to and connecting with customers online, there has been an increase in market demand for it. Today’s customers are increasingly expecting their favorite businesses and brands to provide them with video content to watch whether it be advertisements, informational videos, product reviews, product descriptions, or simply videos for their entertainment.
With video becoming more and more popular on social networking sites and apps such as Facebook, Snapchat and Instagram, the modern consumers of today expect to be able to connect with the brands that they associate with via video content.

Customer Satisfaction
Today’s customers are not only looking for products and services which meet their needs. It is becoming increasingly more important for customers that they connect with and relate to the brands which they purchase from. Because of this, video marketing is an essential component when it comes to making sure that your customers are fully satisfied with the type of service that they receive. 12

No longer does customer service end when the phone is hung up or when the customer leaves the store; thanks to social media, customer service and relations is now an ongoing thing which must be addressed and improved continuously. Customers are not only going to judge your brand based on their experience when browsing for and purchasing products/services, but also on the way in which your brand communicates with them and portrays itself on social media. Because of this, video content provides businesses of all sizes with a prime opportunity to improve customer satisfaction levels and work to keep their existing and potential customers happy.


2. Social Media and Video Marketing
If you keep up to date with trends in social media, you’ll probably be aware that video content is quickly taking over most other forms of content. On their personal pages, Facebook users are now updating their Timelines with Live videos instead of writing about what they are doing or taking photos.
This is allowing friends and family to experience the moment along with the person who is recording the live video, in real time. Not only has this enhanced the social media experience for personal users, it has also become a hugely effective new tool for business users. Similarly, Instagram’s relatively new video feature has been a huge hit with both business and personal users.
Although Instagram’s video time limit is a matter of minutes, these short videos can have a dramatic effect when done right. Snapchat, which began as a photo-sharing app that was popular with teenagers, has now become a hugely powerful marketing platform with hundreds of businesses sharing images and videos with other Snapchat users.
Last but not least, every social media site is able to share YouTube videos, making YouTube still the best platform for uploading your videos to the web.

Effective Social Media Strategies
Any good business owner or marketer will know that in order to be successful with a social media account in business, it’s vital to have the right strategies in place in order to gain attention from the maximum amounts of people at the right times. When it comes to social media marketing using video content, it is vital to have good marketing strategies in place in order to ensure that you get the best results. For example, the timing of your videos is key to getting a good response.
Some of the best times to post videos on your social media pages are during lunch time and in the evenings, when most people are not working and are more likely to be relaxing and catching up on social media. Similarly, the weekends are also a good time to increase your video sharing activity.
However, bear in mind that timing could vary depending on your specific target audience, so it’s essential to make sure that you carry out the necessary market research before putting this strategy in place. For example, if you’re targeting students, you may get a better response by posting late at night or in the mid-morning.
On the other hand, businesses targeting people who work in typical 9-5 jobs are best sticking to evenings and weekends when it comes to updating their social media pages with fresh new video content.

Generating Interest On Social Media
In order to generate interest in your video content on social media, it’s important to make sure that you use other forms of content to grab the attention of your followers. Whilst some social media sites, such as Instagram, may play your video content automatically, others, such as Facebook, may require the user to actively press the play button in order to view the video. In this case, using written content to create an interesting and attention-grabbing description of the video will encourage more users to press play.
When it comes to writing good video descriptions on social media, it’s important to remember to keep things short and to the point – anything too long could end up boring the reader, and they might not bother to watch the video after reading. A good way to create interesting and compelling video descriptions is to leave the reader wondering. For example, a simple ‘Can you guess what happened when we went here?’ will leave the user wanting to find out more, which will encourage them to take the time to watch the video.


Growing Your Social Media Presence Through Video
Video is one of the best types of content when it comes to increasing your social media presence and gaining more followers. Since video is available on the main social media networks – Facebook, Twitter, Instagram, and Snapchat – it’s easy for businesses to upload their videos to YouTube and share them on the various social media platforms in order to reach a broader audience.

We have already seen the power of social media and video combined – more and more people are rising to internet fame through short, humorous, or informative videos on social media than ever before.

Businesses such as make-up and cosmetics stores and artists are using social media to grow their businesses through short, tutorial videos, and similarly, food bloggers are utilizing video to its full extent by creating short, catchy recipe videos which are extremely popular. The key to using video to grow your business’ presence on social media is to create content which is shareable, along with actively asking your followers to share it.

When creating video content, it’s a good idea to study your target audience and find out the things that they enjoy sharing with their personal social media followers. When you create content that your direct followers love to share, you will expose it to a much wider audience.
Using Video to Connect With Social Media Followers

Using video to connect with your social media followers is something which is becoming more and more popular for businesses and has a range of great benefits. As mentioned earlier, social media and the online shopping boom means that customer service is now something which is expected 24/7. Customers expect to be kept up to date with their favorite brands through social media networks such as Facebook, Twitter, Instagram, YouTube and Snapchat.

Facebook Live Video – One of the best ways to keep your customers up to date using social media and video is Facebook’s Live Video feature. Not only does Facebook now allow you to keep your customers up to date in real time when you’re doing something special such as attending a big industry event, taking part in charity fundraising, or unveiling a big new product, it also allows you to communicate directly with your customers, for example through live question and answer sessions. When you stream a live video on Facebook, you can see the comments being left on it. This means that you can ask your followers to leave any questions in the comments, where you can read them and answer straight away as the asker watches. This can be a great tool to use when it comes to finding out what it is that customers want to know about your business, or what they would like to see in the way of changes and adjustments.


Snapchat: Snapchat was once exclusively for teens and young people, but today, more and more businesses are understanding the power of this app when it comes to connecting with customers. With more and more people of all ages signing up to Snapchat every day, having a brand snapchat account can be a great way to communicate with your customers and get more exposure for your brand. Although snapchat videos only last a matter of seconds, short, to-the-point videos can be hugely effective, or you can use a sequence of short videos to tell a story or share what you are currently doing with your followers. 19

3. Get Younger Customers By Using Snapchat

With the younger generation having the highest number of people who are more likely to choose to shop online over any other age group, it’s no surprise that businesses are increasingly targeting those between the ages of 16-30. Online sales are beginning to make up a bigger portion of the total profits of most businesses, with more and more companies in existence which operate solely on the web. In order to increase sales, businesses are using social media to reach out to the younger generation who are often more likely to buy products online as a result of seeing social media advertisements and updates.

Why Snapchat Works
Snapchat has become more and more popular since its beginnings just a few years ago. Starting off as a photo sharing app where the photo is deleted after a number of seconds specified by the sender, Snapchat now has a range of features such as the ‘My Story’ option, Snapchat chat, and the option to send videos and photographs both directly from the Snapchat app and from the user’s camera roll. A number of big businesses have also taken to Snapchat and it is regularly used to update users and give them the inside scoop on different events taking place around the world, for example the Olympic Games, Fashion Week, or the Oscars. Businesses can use Snapchat in order to update their followers on what they are doing, making it a powerful tool when it comes to being a brand that is relatable and feels more of a ‘friend’ than a business. Other Snapchat features can also be utilized in order to better connect with your customers, for example you could ask followers to send in their snaps using your products, which you will replay to a bigger audience. This not only improves your relationship with your customers and helps them to feel valued and more involved in your company, it’s also great advertisement for you!

Why Businesses Need Snapchat
If you’re already using the main social media networks – Facebook, Twitter and perhaps Instagram – to upload videos and other types of content for your users to see, you might be wondering if there’s much point in getting Snapchat for your business. Even though Snapchat may not yet be seen as one of the main social networks, it is growing at a rapid rate and has a lot of potential to be massive in the future. More and more people are choosing to use Snapchat over other social media options to connect with their friends and family due to the fact that it is more ‘to the point’ than many other social media networks and provides users with a simple but effective way to stay in touch with not only their personal friends but also with the brands that they love. Setting up a Snapchat account which your customers and potential customers can follow is a great way to help them feel that they are more connected to your brand. You’ll earn even more customer relations points if you allow people to send you snaps, or even follow users back!


What Can You Share On Snapchat?
The beauty of snapchat is that it can be used to share a whole range of different things. You can upload photographs of your latest products, store openings, the office, or anything else in your business that you think your target audience will be interested in seeing. Taking videos of the different things going on inside your business will give your audience an insider’s look and help them to better connect with your brand. Being able to connect with a brand today is an important factor for many consumers when looking to purchase products and services, especially within the younger generation, with many young consumers purchasing products simply because they feel a connection with that brand, even if there are better products available from competing brands.

Using Snapchat for Research
Snapchat is also a great tool for research when it comes to understanding your target audience and learning more about their preferences, likes, and dislikes. When you connect with your customers on Snapchat, you can find out about them in many different ways – for example, you may be able to follow them in order to watch what they upload to Snapchat, or ask your followers to send in Snaps and chats answering different questions which you will ask. Holding a ‘Q&A’ session on Snapchat which you’ll advertise beforehand not only on the app but also on a range of other platforms can be a very effective way to gain more Snapchat followers, get your followers sharing your content, and find out more about your target audience and get to know what they want. Not only does this improve your knowledge of your target audience, it has a lot of potential to provide you with a range of other benefits such as increasing your online presence, improving profits, and boosting customer satisfaction.

4. Why You Shouldn’t Ignore Instagram
In the past, Instagram may have gained a bit of a reputation for being a boring photo-sharing app where the majority of users pretended their lives were at lot better than they actually were.

However, if you’ve been keeping up to date with the evolution of Instagram, you’ll probably know already that this photo sharing app is quickly becoming one of the most powerful tools for business marketing using video. Instagram’s approach to video may be a little behind – there’s no option for live video and it’s not as quick to use as Snapchat – but, it’s still taking the marketing industry by storm, and for very good reason. Although Instagram only allows users to upload videos which last a matter of minutes, these short and to-the-point videos have proven to be a hugely effective marketing tool.

Today’s modern consumer is a very busy person, and they do not want to waste time watching lengthy videos, especially if there is a quicker way to get the message across. One of the best examples of Instagram videos is those used by make-up artists. Professional MUA’s and beauty bloggers quickly saw the benefits of using Instagram videos for marketing, making short and sweet tutorials which were sped up in order to fit into Instagram’s short video timeframe.

Instantly, this became a big hit with their followers, who were suddenly able to learn how to get a make-up look that takes 45 minutes to complete without having to watch a video which took that long. Instead, make-up enthusiasts can now scroll through Instagram and learn how to get the latest looks from their favorite MUA’s in under ten minute’s time. This allows busy users to get the latest video updates from their favorite brands quickly and efficiently, whether they’re flicking through Instagram on their lunch break or during the morning commute.

Effective Instagram Videos

The most popular videos on Instagram tend to be the ones which tell a story or portray a series of steps on how to do something. Since videos will need to be sped up in order to ensure that the whole thing fits into Instagram’s given timeframe, this provides users with a quick way to stay up to date or learn something new. Depending on the type of business which you run, you may be able to easily incorporate these types of videos into your Instagram feed. ‘How-to’ videos featuring the products that you sell, for example, can not only be a great way of grabbing the attention of your followers, but can also be a great advertisement method to help get more exposure for the product.

Connecting With Customers
As with other social media platforms such as Facebook, Snapchat and YouTube, you can use Instagram video to better connect with your customers. As well as providing informational and educational content in the form of how-to video guides, for example, you can also use Instagram to keep your customers updated with what’s going on on the inside of your company. Upload videos to Instagram when it comes to whatever it is that your brand is getting involved with.
Along with this, you can also use Instagram to connect with your customers by finding out more about them via what they upload to the app. Although some of your followers may have private Instagram accounts, you may find that many will have their uploads available to the public. Browsing through the types of things that your followers get excited about on Instagram can help you to get a better picture of your target audience and be better able to determine what to post in order to get their attention and generate interest.


Linking Networks Together
One of the best things about Instagram is that you can use links in the video or photo description. Because of this, it works well as a platform to use when sharing ‘snippets’ of longer videos or short descriptions of blog posts, live interviews, or other new updates on your other social media profiles or your business website. For example, if you upload a video interview with a celebrity on your website, you can use Instagram to advertise it by uploading a preview of the clip and a link to the full-length movie for your users to follow. Not only does this mean that you will generate more traffic to your website, blog and other social media sites, it also helps to generate more interest in your content by leaving viewers wondering what else happens after they have seen the preview.


5. Using Video for Describing and Re-viewing Your Products

Every video platform including YouTube, Facebook, Instagram, and Snapchat provides you with a great opportunity to upload video product descriptions and reviews. For many businesses, YouTube is a natural choice when it comes to creating and uploading video product descriptions and reviews as it can be viewed both on YouTube itself as well as shared on a whole range of other platforms including Facebook, Twitter, and even embedded on blogs and websites. YouTube’s huge shareability means that you will be able to reach a wider audience with your video product descriptions and reviews, as people are more likely to share videos than any other type of content, and YouTube allows them to share it on a wide range of different platforms, making your content available to an even wider audience and creating genuine backlinks to your site and YouTube channel, improving your business’ SEO.

Why You Should Consider Video Product Descriptions
Video product descriptions are becoming a hugely effective tool for marketing online. Not only can video descriptions be used for providing potential customers with a first-hand view of the products that you sell on your website, they can also be used for marketing purposes by uploading them onto social media websites, where people who are not familiar with your brand may find them and become interested. There are many different benefits of using video product descriptions, with the main one being that they are more engaging for your customers. When you provide your customers with a video product description as opposed to text and photographs, it allows them to get a first-hand look at the product and what it looks like in real life when it’s being used. For some products, a video description could be made in the form of a how-to guide, which shows the customer how to use the product to get the best results from it once they’ve purchased it. Or, another example would be clothing stores, who could provide a catwalk video of their fashion pieces in action. Video product descriptions can also have the effect on making customers relate to the product more as they watch others use it in the types of ways that they would.

Reaching Out to Customers Through Video Descrip-tions
Businesses are quickly realizing the power of video product descriptions when it comes to reaching out to their customers and generating more interest in their brand. Not only does a video product description double up as a great marketing tool which can be shared on various social media and video platforms, it can also be used in such a way that the customer feels a stronger connection to the brand and product. For example, a toy store who is targeting parents of young children could use a video product description which features toddlers having fun and playing with the toy. This is much more likely to resonate with a parent, who will find it easier to visualize their own child enjoying the product that they’re viewing.

Why Video Product Reviews Are So Effective
When it comes to using video in order to advertise, market and promote your products, video product reviews can be hugely effective. Product reviews are already an important part of shopping online, with a huge range of sites available that are dedicated purely to reviewing various businesses and establishments. Bloggers regularly make a profit from testing and reviewing the products from different businesses and brands in their industry, whether via written content or video.

Video bloggers, known as vloggers, have become more and more popular in recent times. Vloggers cover a whole range of different topics, whether they’re travelling around the world in their videos, creating beauty tutorials, gaming, cooking and baking, DIY, following their pets, or even creating funny prank and parody videos. The reality is, vloggers can be hugely popular people online, with many making a name for themselves simply because the videos that they post generate a lot of attention. When it comes to reaching out to a wider audience, vloggers are people who are in a great position to help you out. Finding a vlogger who has a large following and creates videos which are related to your business industry is a great way to get the word out there by creating a video product review. Depending on the type of products that you want them to review, you may be able to get the review on their vlog in return for sending them a product to test free of charge, whilst others may accept payment for advertising your brand in their videos.


Video Reviews: The Personal Touch
Anybody who is considering making a serious, important or expensive purchase online without being able to test out the product first is going to prioritize reading customer reviews. Any good e-commerce site knows that allowing customers to leave reviews for not only the business as a whole but for each specific product can go a long way when it comes to building trust with customers and improving customer relations. However, although reading written reviews can provide your customers with a lot of information about a product in order to make an informed decision about purchasing it, a video review can have a ‘personal’ touch which resonates stronger. Actually watching and listening to a person review a product can have a much bigger impact on a customer than simply reading about it. This is because when somebody is watching another person reviewing a product, they have the benefit of being able to see things such as facial expressions and body language, which can tell the viewer a lot. This is often missed in written product reviews, where it can often be easy to misunderstand things.

Using Video Reviews to Connect With Your Custom-ers
The great thing about video today is that anybody can make a video in a matter of minutes or even seconds. Modern smartphones all have great video-shooting capabilities and features, so not only is it easier for businesses of all sizes to shoot and upload videos to their social media sites, their customers can also do it, too! There are many different ways in which you can use video to connect with and communicate better with your customers, and asking them to leave video reviews of your products that they’ve purchased from you is an effective and fun way to do this. Holding a competition for the best video where the winner gets a prize, for example, is a good way to generate interest in your company, boost sales, and improve customer satisfaction. Not only does asking customers to send in their own video product reviews allow them to engage with your brand, it also encourages them to buy from your brand in order to be able to make a product review and share the competition with their friends and followers. By asking customers to create video product reviews, you can expose your brand and products to a larger audience when they upload and share their video to their own social media profiles. Video reviews could be uploaded on YouTube, Facebook, Instagram, Snapchat, or all of them!

6. Why Your Business Needs a YouTube Channel
For social media sites, video is a relatively new trend. Although it’s been possible to share videos on Facebook and Twitter since the early days, features such as uploading live video or having a video profile picture have been introduced later on. However, YouTube is the one video sharing platform which has been around for years. The biggest video sharing platform in the world, YouTube is trusted worldwide and is the go-to site for watching videos about literally anything. With millions of users who enjoy spending their free time looking for new and interesting videos to watch, it definitely makes sense for businesses of all sizes to have their own YouTube channel.

Benefits of Using YouTube
When it comes to using video to market your brand and products, YouTube should be the first place that you go to. You can use the videos that you upload to YouTube for a wide range of different purposes, sharing them not only with your YouTube followers but also with your followers on social media sites such as Facebook and Twitter with the click of a button. You can also easily upload YouTube videos to a business blog by copying and pasting the embed link into your blog’s HTML. If you use a CMS such as WordPress, you can get widgets and tools to include your latest YouTube video uploads on your blog directly.

Using YouTube to Improve SEO
Having a YouTube channel which is regularly updated with fresh and interesting content which attracts a lot of attention from your target audience can be hugely beneficial for your SEO. Not only does choosing your words carefully when creating informative video descriptions mean that you can include important key words and phrases, but you can also use this opportunity to create genuine and authentic backlinks to your business website or blog. Including keywords and your business name and location in your YouTube video product descriptions can also improve your search engine ranking in both general and local Google search results.

Using YouTube For Advertising
Along with uploading your own videos onto YouTube, you can also use this popular marketing platform to further advertise your brand, products and services. YouTube is a popular choice of video bloggers in a range of different industries who regularly post updates and have a range of followers. Along with that, there are many official users of YouTube who upload clips such as music videos or short films, all of which can feature a short advertisement before the video. Depending on the users who will be featuring your ads, YouTube ads can cost a little or a lot, but it can be a hugely effective way to generate more interest in your business from YouTube users. You can also use interactive YouTube ads, which allow the user to click on the ad to open the business website or landing page in a new tab.
Connecting With Your Target Audience on YouTube
One of the best things about YouTube is that it is easy to use when it comes to connecting with your target audience. You can allow or disable comments on videos, but allowing your viewers to comment will provide you with a great insight into which videos are popular and which are not received quite as well. Asking your viewers to leave comments on your videos can also help to improve levels of customer engagement, which is hugely important for building a good connection and relationship with your target audience. Actively asking your customers to leave their opinions and views on your YouTube videos means that they will feel more valued by your brand and is a great way to let them know that they are appreciated and their voice matters.
Innovative YouTube Video Ideas


When it comes to uploading videos to your brand’s YouTube channel, you can really get creative. Of course, you will want to use your YouTube channel in order to showcase your marketing videos, video product descriptions, video product reviews, latest brand news, and anything else you want to share with your viewers. But, with so many brands jumping on the YouTube channel bandwagon, the secret to success when using this video sharing platform is to do something different and unique. For example, you could hold competitions where you invite customers to apply to appear in your marketing videos, create unique how-to-guide videos, or make short films which feature your brand that will grab the attention of your viewers. Keeping up to date with what your competition are doing on YouTube is absolutely vital to making sure that you’re not being left behind. 36

7. Encouraging Video Sharing
Last but not least, the secret to being successful with video marketing using YouTube and various other video platforms is to actively encourage video sharing. Studies show that users who ask for shares are much more likely to get them than those who do not. When you upload a video to any video sharing platform or social media site, getting a good number of shares is key to expanding the size of the audience that your content is reaching. Actively asking for a share, whether at the end of the video or in the video description, can prompt your followers to click the ‘share’ button – after all, it only takes a second.

Sharing Incentives
Another great way to get your customers sharing your video content is to offer incentives for sharing. For example, holding a competition where users who share a video are in with a chance of winning a prize or promising to do something if a video post reaches a certain number of shares are great ways to encourage people to remember that sharing is caring.

Standing Out
With video content becoming so popular, it’s important to remember that brands are at risk of ‘blending in’ with the crowd. Creating content which is much the same as everybody else’s is less likely to get you as many shares as video content which is different and stands out. Coming up with something new, innovative, rare or unique can help you to generate more interest in your business and as a result, increase the amount of times your video content is shared. Although it may not always be possible to come up with something truly unique, doing something that makes your video stand out from the crowd can go a long way when it comes to shareablility.

Engaging With Viewers
One of the best ways to encourage more shares when it comes to your video content on social media, YouTube and even your business website and blog is engaging with your customers. By making your viewers feel that they are somehow involved with the video simply by watching it, you will encourage them to share it with their own friends and followers in order for them to have the same experience. Creating video content which your target audience will enjoy and relate to means that market research should be a huge priority, in order to make sure that you know what’s in demand.

Video marketing is becoming one of the biggest ways for businesses and brands of all sizes to advertise their products and services. Once reserved for multi-million dollar companies who can afford to create television adverts, video marketing is now significantly more accessible to businesses of all sizes, with modern technology making it easier than ever before to create cheap or even free marketing videos for the web.

Along with that, businesses no longer have to pay for prime time television commercial slots in order to get their marketing clips seen by their target audience. Thanks to social sharing sites such as YouTube, Snapchat, Instagram and Facebook, businesses can upload their marketing videos and other video content straight away or even live stream to connect with their customers in real time.
Indeed, demand for video content online is increasing at a rapid rate, with the introduction of short ‘how-to’ videos becoming a massive trend since the introduction of Instagram’s short video upload feature. Users are increasingly finding that they prefer to watch a short video rather than read lengthy guides or reviews, whilst video product reviews are fitting in well to the latest trend of providing as much information as possible about products to potential customers. Using video sharing platforms such as YouTube can also have a significant impact on your business’ SEO. Not only can you include genuine back links to your business website on your YouTube video uploads, you can also optimize the video descriptions with key words and phrases. Along with this, you have the added benefit of also appearing in Google’s Video Search results as well as web search. YouTube can also be used to create backlinks to your business’ social media sites, improving their search engine rankings along with that of your website and blog. Along with this, YouTube videos are very highly sharable, which can be very useful for creating high-quality backlinks through user shares.


In short, if you’re not using video content and marketing for your business yet, you should definitely change things, starting now. With video being more accessible than ever before, even the smallest of businesses can benefit.