“I do whatever I want, wherever I want, whenever I want, as much as I want, and with whomever I want…” that’s my Email Slick 2 lifestyle!
But what is Email Slick 2 lifestyle? Simple! The lifestyle I lead is Email Slick lifestyle! LOL! It’s becoming like- Chicken first or egg first!
Okay! Let’s give you a glimpse of my lifestyle, i.e. my Email Slick 2 lifestyle.
My name is Khondoker. Some of you know me as “K” and many of you don’t know me at all! So let me introduce myself first!
I’m a full time Internet marketer. I make my living working online from the comfort of my home. Sometimes I work lying in my bed or sofa. Sometimes I work on my working desk and sometimes at the balcony or any place of my home, as I please.
I don’t use desktop computers for my work. I use a notebook that allows my mobility and freedom. That way, I could work in my car or any out-places I need to go for other reasons! For other Reasons?
Well, there are 100s of reasons! I’m a family guy, has a beautiful and supportive wife and two little long haired angels. Now, do I have to explain further, what are the reasons I need to go out? I guess you got the picture already!
A few weeks ago, I went through a series of dental treatment sessions. I could work on my notebook while (boring) waiting for my turn! Ahh.. Well, I was not working entirely! I was Facebooking…..any way, I was enjoying!
I work few hours a day, but I have the freedom to choose my own work times, when to go and sit for my online tasks.
Well, yes. Email Slick 2 lifestyles needed a daily maintenance. Each day I need to complete few routine tasks. It is vital for my online earnings! My daily tasks take 15 minutes at least and (occasionally) 3 hours max. That’s all. I don’t need to work more than that.
Email Slick 2 Lifestyle is all about doing email marketing business. This kind of lifestyle needs proper setup. I had to work hard for a week or two at the setup stage. But once I completed the setup, it’s 15 minute-work to run daily maintenance. As long I could run the maintenance work, the steady income would flow!
Email marketing needs list building first. I need to build a list of buyers to carry out daily profitable email marketing campaigns. I started from 0 in my email database, when it reached 200-300 emails, I began to receive 10-30 dollar per day. It covered my monthly need when the database reached the total of 1000 buyers email. Anything beyond 1000 emails is surplus earnings!
Email Slick 2 lifestyle allows to work 15 minutes a day! I visit an affiliate marketplace, choose an information product on my niche, write a compelling email and put it in my autoresponder, to go out to all the email addresses in my database. That’s all. It takes 15 minutes. And I make in between $100-$250 in commissions (depends upon the price on the product).
But most of the day, I don’t need to check affiliate marketplaces. Product vendors frequently requests to promote their products via (FB) Private Messaging. They even send me a copy of the product. So all I have to do is, check tge product, write a promo email and place it to my aytoresponder.
If a vendor requested product appeals me, I choose to write a review of a product to my blog. It is then, and then only, my 15 minutes daily routine turns to 3 hours. Got my point? Otherwise, it’s 15 minutes!
Okay, enough! Let me put Email Slick 2 lifestyle in a nutshell:
Do you know how to generate traffic using a blog? And turn that traffic to leads & even sales?
I hear you say, come on now! Everybody knows it!
All you have to do is, write a quality SEO article in your niche, post it to your blog, syndicate it across the web 2.0 & social media and see traffic pour in! Right?
Yes, everybody knows this proven old-school method, and this method works. Every time! Still, only a few people actually do it. Very small percentage of people. For others, consistency is the problem. There’ll be no shortage of traffic, leads and sales for you if you could overcome this very problem.
That being said, I like to reveal a cool method of blogging here. A method of blogging I learned from Lee Muray from his List Synergy. This is the best method you’ll ever be exposed to. Especially if you are looking for the answer, how to generate lead using a blog.
Aren’t there other cool methods to generate leads? Of course there are! Like YouTube marketing, solo ad campaign, product launch, you name it! These all are good lead generation methods.
I also generate a lot of leads using YouTube marketing. I have started this method recently. Actually, I am running a combo of blogging and YouTube marketing. And having results beyond belief.
But for a start, you can use just blogging as I did.
Product lunch is other strong lead generation methods, which could be extremely profitable. I know because I have lunched a few products and built my buyer’s list. But the problem is making the product. I mean making a good product that’ll sell in the market is not that easy. There are many “if’s” and “buts” behind a successful product launch. Every nitty-gritties should be attained! Blogging is much easier and fast!
Let me say a little about solo ad lead generation. That is before I jump into this unique blogging method.
This method of lead generation was never my favorite! The first reason is. It costs money! I run a few solo ad campaigns only to experiment with the method. Or to test the conversion of my funnels. I came to the conclusion running those campaigns, do not run solo ads if you don’t know what you are doing! You can lose money fast!
But I absolutely love blogging as lead generation because, it’s easy, it’s free, and it’s very do-able to all! But you have to be consistent about it. 5 good-quality contents are good. The more the better.
The method is simple enough! You’ll build your freebie list from your blog and will send them to your newest post. You’ll use that freebie list traffic to increase your blog traffic. Your list and your blog content grow side by side. The more contents you post to your blog the more leads you attract. The method runs in a loop.
Now, you may ask, how my list will grow? I’m the one who is sending traffic to my list! They are already subscribers of my list!
Well, when you post a good quality content, your list won’t the only traffic, your will be getting. A good amount of traffic will come from social media and search engines. There will be new subscribers each time you post.
Okay, let’s see what you’ll need for this method of lead generation and list building.
Obviously, you’ll need your domain and a word press blog hosted and all the necessary page set up. Install these plugins: -Yoast SEO, WP Super Cache, Analytics and Google XML Sitemaps. These are the least.
You’ll also need an auto-responder account to capture leads and place your opt-in form at your blog’s side bar. I use Aweber and I have no issue using it for six years!
You’ll need your lead capturing funnel, all setups. Including your freebie and squeeze page and follow-up sequence at your auto-responder.
Once your blog is ready. You’ll need the contents. I prefer writing my own contents. I advise you to do so. But you can outsource your contents if you have money to invest. It won’t be bad investment either!
But before writing the content, it is important to carry out a keyword research. I use free Google adward planner tool. Find at least 10 good keywords, closely associated to your main keyword. Write or instruct your writer to build contents around those keywords.
Good keyword specific content and traffic from your list to it will increase the value of the content in the eyes of the search engines. More traffic will flow to your blog. That means more subscribers to your list.
You must syndicate your blog contents to the social media through book marking and using other regular methods. This will bring a surge of traffic from the social sites to your blog. The social signal of your blog will be increased.
The results I’m having been using this method is mind blowing! That encouraged me to write this post. You should check it!
Domain flipping is simply buying domain at a lower price and then selling the same at a higher price; improving the overall quality in some cases at least if you can. It makes sure that you make more profit. Domain flipping has become a profitable business model.
Let me tell you how I came across this business model in my very early days of the Internet marketing.
I was browsing through warrior forum as usual in a fine February morning back in 2009. A thread in the war room caught my attention. It was by a Gene Pimentel, knew nothing ’bout ‘im (then!). The thread was “Domain Flipping Success – A Proven 10-Step Action Plan .”
Like all the good warriors, he was giving away his report, “Domain Flipping Success – A Proven 10-Step Action Plan”. I went through it quickly and highly impressed immediately. It was a tiny 15 paged pdf report, that was articulated step by step and easy to do action plan.
I was so motivated that I took action almost immediately. Following the research procedure of the report I researched and located some US local businesses. One was Fort Collins Dentist and another California hotel. I bought two domains, uploaded word press and started working on the sites according to the plan.
Apart from the report of Gene, the original war room thread was growing. Others were adding new resources and new directions to the original plan. I was following every move and implementing the directions on my sites, where possible. That thread ended up consuming a whooping 32 pages of discussion at war room!
My plan was to take my sites at the 1st three positions of the Google for the keyword. I did it in four months. It was prior Panda-Penguin era, remember!
Once it reached there, I started my domain flipping marketing. I did there very well I think! I sold one site for $700 and the other for $500. It was early days of my Internet marketing venture. Earning $ 500-700 in one shot was like hitting jackpot!
Since then, I know Gene Pimentel very well, adore him. In a later period in that year, or was it in 2010! Apart from his domain flipping expertise, he hit the market with an Amazon discount finder software! I used that one too!
Now, I know. Gene Pimentel is one of the bests in the domain flipping business, being in the industry for more than 15 years. He is not the one who would sell you a product made on a hypothesis!
As the Industry leader, he teaches you what he does for living, that is, domain flipping!
Domain flipping is simply buying domain at a lower price and then selling the same at a higher price; improving the overall quality in some cases at least if you can. It makes sure that you make more profit. Domain to cash review is done to show you how this model has become a profitable business model.
“Domaining is a terrifically profitable business once you learn the ropes. My goal is to duplicate what I do, in selling $10 domain names for hundreds, even thousands of dollars each…”
Says Gene Pimentel, of Domain Profit Academy and a leader in this industry.
Gene Pimentel’s, Domain Flipping Success – A Proven 10-Step Action Plan, report caught my attention at Warrior Forum War room. He just gave away the report for war room member and that thread generated a whooping 36 page of discussion in the war room.
Since the he created many more domaining products and the three most dominating products were, Local Domain Empire, Same Day Domain Profit and Easy Domain Cash.
Now he has put the above three products in one video and giving at a firesale for 5 days only for a small price!
Here what Dr. Mani, a veteran IMer has to say in his Domain To Cash Review:
Gene, for nearly 45 minutes, I’ve been reading the long discussion you kickstarted, in growing fascination and respect for you!
First, THANK YOU. What you shared in the course is pure gold. I appreciate how much time and effort you put into it.
Next, your PROCESS was a masterful lesson on how to provide value first, then leverage it into attention, then possible sales. I’m learning and remembering all that you’re doing. It’s worth more than many classes I’ve paid for.
In a nutshell, you’ve just got yourself a new evangelist and admirer in me.
If there is anything, I can help you with, please let me know.
It should not take more than an hour to do this, but the result could be phenomenal if done wright. So let’s go:
You are going to find an event that you are going to be targeting for the viral “one day” profit method. I recommend using sports events, because we all know: Americans are crazy for sports.
Games between two teams are not going to get as much traffic, but hundreds will still be searching, resulting in at least a few hundred in profit.
You are going to purchase an EM domain name. I recommend a unique domain name for every event because domains targeting multiple events are usually blacklisted. Any extension does fine in this case!
You are going to create a simple landing page and then put a redirection script like below:
You’re going to need to find a CPA offer that is relevant to the niche. Usually for large events, there are offers.
Keep in mind that if there is no offer for the specific event that you are going to be using, try to use a normal offer that is relevant to sports, or whatever niche that you’re going to be targeting.
You are going to be taking advantage of Facebook to drive traffic. Over the Super Bowl weekend, all you saw on Facebook was hype and predictions, which means people are excited and will do anything to see the Super Bowl. Well, you’re going to be using a little trick to steal traffic and place ourselves on the top of other pages.
Create a fake Facebook account, preferably a new one that hasn’t been used for anything else before. A clean, fresh slate.
As soon as you do so, visit http://likelikego.com/, an autoliker.
Click on “Get an Access Token”, and then if prompted, do it once more. You’ll be redirected to Facebook, where you should login to your fake account. You’ll see quite a few prompts come up asking if you want to allow this app to access your account. Simply allow them, since it is a fake account, and continue.
Now that we’re done with that, you’re going to find a page that you’re targeting. (Like the NFL fan page: close to 13 million hungry fans, all waiting for the next post. )
Find a status or photo update from the page, and comment something around the lines of: “Hey guys, found this nice site to stream the game: [yourURL] – thumbs up if it worked for you. Cheers!”
As soon as you comment, click the time stamp, and get the direct link to your comment. I have pointed this out on the image below, in case of any misunderstandings.
You’ll land on a URL that is similar to this: https://www.facebook.com/NFL/posts/10152864380916263comment_id=10152864397501263&offset=0&total_comments=256.
You’re going to want to copy the parts that are important and necessary for the method. Copy everything after “/posts/” and everything before “?comment_id” (10152864380916263). For the second code, copy everything after “comment_id=” and everything before “&offset” (10152864397501263). Connect these two codes with an underscore, like so: 10152864380916263_10152864397501263
Let’s head back to LikeLikeGo, and paste the new code we got into the box…
Simply click “Get Likes”, and give it a few seconds to process the request.
After submitting it, you should see the likes rolling in, and it generally processes the likes in “chunks”, so 15 or so at a time, over the period of 15 seconds. Your comment is now on the top!
Exposure to millions (and their friends, who they share the posts to) in only a few minutes, and now we’re on the top of the results for the comments, and now you can sit back and relax!
Our E-book: Ready
Sales Page: Ready
Download (Thank you) page: Ready
Its time to extract benefit from your effort. If you want to sell it from your website, you have to fix a price first. Fix the price in between $1- $9. You need to insert a “Buy” button in the product image on your sales page.
You can create a payment button code from your pay pal account and insert the code in the appropriate place of your sales letter.
Another way to sell your product is to list it in the affiliate marketplace like Warrior Plus. There are some advantages of listing in this kind of marketplace.
Firstly, by placing your product there, you are allowing other members of the platform to sell your product. Of course, you have to offer a handsome commission (50%-75%) to them. If your product looks good, and you offer lucrative commissions, other members (affiliates) will be interested to sell your product. This will increase a sale of your product by many folds.
But the main advantage is you can collect your buyer’s email addresses and build a buyer’s email list. This is the difference between selling your product using pay pal buy button and warrior plus buy button. I personally sell my product using warrior plus for this reason. I allow 100% commission to my affiliates leaving me apparently no money! But the email list I build gives me 20 times more than what I could gain from product selling itself.
Another advantage of listing in Warrior Plus is, you have to do nothing except filling out your listing form properly. Your money and commission of your affiliates will be split automatically according to your specification.
You need a account at warriorplus.com, which is free. Complete your profile information, including payment profile.
If your plr package comes with a sales page, you can use its text at your new sales letter. It would be enough for selling at $1-3. But if you want to sell your product at higher price ($3-17), you need a more elaborate and convincing sales letter. There are people who are expert copy writer, and they will charge no less that $200 for a 2000-word-sales-letter.
But you can go ahead and try to write your own sales letter. Go ahead and study some sales letter in your niche at Warrior Plus. Click on the product listed here and it will take you to affiliate page with a sales page link. https://warriorplus.com/wsopro/affiliate/get-offers.php
It will become handy and will save huge money in the coming days if you master the sales-letter-writing technichs. I wrote 60% of the sales letters of my products. I learned the skill from a handy resource:
You dl page should contain a picture of your product, hyper-linked with your download url. Aslo provide a text link mentioning, “Click here to download your purchase”. These two are essential.
But your purchaser will be visiting your download page anyway! So why not take advantage of it? After you place the download link of your product, place another offer below that. The chances of success will be great if your offer is closely related to your product. Say your product is, “How To Build Responsive List.” You can find a affiliate offer like, “Done For You List Building Funnel”, or similar to this. You can have a PLR pack on this right here:
So you listed your product at warrior plus. It is ready to be sold. But don’t wait until you have made your first sale! Create another product and list it. Initially, it is more important to establish yourself as the product creator on your niche that making money from sale.
Okay. I have given only one plr pack, but I hope you understand already that you need many more. Where do I get all those plr pack on demand?
I have membership at a plr mine called Resell Rights Weekly! You can go ahead and make an account there. Both Free and Paid membership available!
Watch the picture below of my warrior plus accounts.
Check all the Free products I have listed (made with plr products) and check all the sales each made! I listed as Free product because I want more purchase numbers than making money here. Warrior Plus let me list a free product with $0.00 because I have listed more than 20 paid products that earned me and them good money.
If this is your first listing, you will not have the option of free-product listing. But it is okay. List your product at $1-3.
$1 products sell well! Later, you will get your chances to list free-products.
Okay. We have a new e-book, our name as author, with brand new 3d book cover image with all the bells & whistles need. It’s time to extract profit out of it. But to make a profit from it we have to place our new e-book in front of as many (Internet browser’s) eye balls as we can. We need few web pages, particularly for this reason. We need to upload our e-book to a server as well. So that, our e-book could be downloaded by our clients.
First, go ahead and upload your e-book to your website. If your website is http://xyx.com then your download link will be http://YourSite.com/How-To-Build-Responsive-List.pdf[If you don’t know how to upload a file to your web hosting, please follow this video tutorial.
I use to upload all my files at Amazon S3 server. If you want to use that route, you have to make an account there.
What kind of web page we will need depends on what’s our goal here.
If we want to sell the e-book in the market places, we need to design a sales-page and a download page. We would place a 3 D picture of the book in the sales page and write some benefits of our book. Goal of a sales page is, to show what’s selling here and to entice a visitor to buy as well! It may be a long sales letter or a brief one depends on you! Every time I worked with a PLR, I used sales page with minimum text- just let them know what it is!
At the download page, we would place our e-book 3D picture with some text thanking them and the download link.
Now, if you want to collect email sign ups to build an email list by giving away your e-book for free, you’ll need a web page called opt-in page or squeeze page. In that page, you are going to announce your own words that this book is available to be downloaded free of cost in exchange of visitor’s email. Obviously, there should be a place to insert the email addresses that would be collected in a database. This email address submission form and email-data management-services are supplied by Auto-responder software companies.[I hope you know how auto-responders work. If you don’t, head over to the video to have some basic idea.
They worked somehow but when I recall the amount of time and attention, they extracted, I become horrified. Completely needless!
Now I can design a stunning web page in minutes with few clicks! That gives me great advantages! Free Word Press publishing platform and some word press plugins gave me the power to design stunning looking and functional web pages with few clicks.
I will be very frank and honest with you. You do not have to learn html or any other programing language to create your web pages. It’s not worth it. Just use word press and some page creating plugging.
I use three such plugins. I use “EpicSqueeze” to create my opt in pages. It comes with complete video tutorials.
Now Epic Squeeze Plugin is a paid plugin. If you don’t want to invest money at present, there are free alternatives too:
I use two plugins to create my sales pages and download pages, depending on the situation. I use “Funnel Kit” plugin when I need a simple web page. I use “Instabuilder” plugin when I need to design more elaborate pages. Both are paid plugins. Both work fantastic. I greatly recommend. I greatly recommend because I am using both, and I am happy using both.
Well, are there other paid plugin that worth? Plenty! I used “Optimize Press 2.0” and it worked well for some extent. Now Optimize Press 3.0 is available and appreciated my many. So is “Lead Pages,” “Thrive Theme,” “Landing Page Monkey” and many more…but I haven’t used these. So recommending these will not be ethical for me!
Like I said before, you will get some extra features with a paid plugin, but if do not want to invest right now, there are plenty of free alternatives! You can get 11 different free page maker plugin in this link:
The plugins generally come with video tutorials. You can find additional tutorials at YouTube if needed.
What to write in sales and download pages? Okay here are few simple sales page and download page I use (created with Funnel Kit):
So it’s time to get to the work creating your pages. Just install word press to your site, pick a plugin, paid or free. Go through the tutorials. Make a sales page and a download page for your new e-book, “How-To-Build-Responsive-List.pdf”.
Now check your PLR folder and find a folder named “Website”. You will get 3 web files named index.html, confirm.html and thankyou.html. index.html is your sales page and thankyou.html is your download page. Confirm.html is not requires unless you want a double opt in.
Check these webpages minutely but don’t use these unless you know html and can change the design color etc. But you can use the text of the pages to your new sales and download page.
That’s all from this tutorial. Thanks being with me! But there will be an additional tutorial tomorrow. I’ll show how you how you can upload your e-book at the Warrior Plus affiliate platform, and sell it from there fixing a price.
We are done creating our e-book. We can call it our own. We can put our name on it. But it will not look complete and professional if we don’t make an image for it. Let’s check, how was the images of the original plr e-book, “Responsive List Building Secrets.” Head over to the “Graphics”folder. These were the images (below) of our PLR package!
Designing an image is a complete and separate skill. Having or learning that skill is not essential for your Internet marketing journey. You can always skip it and pay someone (only $5.50) at fiverr.com to design a book cover for you.
But creating images is fun. People enjoy it thoroughly, that includes me! Images are needed in all steps of IM. If you know how to create or edit an image, it will save you a lot of money.
We have to create images like above for our e-book. We have to design our cover from scratch. We need two tools to do it. First tool is needed to design the flat e-cover, and the 2nd tool is needed to make 3 D cover image out of that flat e-cover.
The best tool for design, of course is Photo Shop. Those who know how to operate the program can easily design their covers. I use a much easier free tool called, Paint.net. You can download a copy free from here:
You can get video walk through tutorials here:
Go through the tutorials and practice on few images. It should not take more than 3 days to master the operation. But these 3 days will save many dollars in the coming days!
Let’s get to the point, how I create my e-book cover? Here is how I do it. Our color theme is deep green that we have selected earlier. Now I use to head over to Google Images and type “Deep-green background.” Some background images came up, but I didn’t like them for my e-cover. So I searched “Deep green background digital.” Most of the images here is water marked, but I managed to choose one without.
I loaded the background in my free paint.net software. I made the below images in 5 minutes!
Now We have to turn this flat image into the 3d book cover. For this, I use a paid software called e-cover authority by Chad Eljisr. But there are free resources as well. Search “Free online e-cover creator” in search engines and you will get plenty of resources.
Advantage of paid e-cover creators is, you can design your e-cover within the software with the templates they provide. But generally, I don’t use any templates and create my images myself like above.
Free or paid, principles of creating a 3D e-cover are same. Load your design into the software and the software will take care of converting it to 3d image. Below image I have designed with paint.net and loaded into e-cover authority software, and the software provided the 3D image.
After we got our 3D book cover image, resize it so that it fits in our “ How To Build Responsive List” document. Now copy the image and paste at the first page in the document.
Our e-book is almost done. Work on the “Table of Contents” and assign right page numbers to the headlines accordingly.
We are done with the part 2 of this tutorial. In “Transforming a PLR Package- Part 3,” we will show you how to make webpages; that is, sales page and thank you page for our product.
Okay. I’ll show you how I take a PLR package, edit it to make my own and squeeze benefit out of it. The process can be done in many ways using different tools. But I will show you, how I do it.
If you have not downloaded already, please download the plr package from here:
Download the package and unzip the file. You’ll get a folder, “Responsive List Building Secrets.” Open the folder and you will get another three folders, named Graphics, Report, Web site and a txt file named, License.txt.
The first thing you should do is to open the license.txt to check what are rights that are included with your download. Go through the file. The owner has given “unrestricted private label rights,” in this case. So we can do whatever we like with these files. No problem there.
The second important thing you should do is to browse through the folders to see what’s in it.
There are few images of 3d book cover and a flat book cover in the “Images” folder. We will not use these. We will create our own book cover.
The second folder contains two files, Responsive List Building Secrets.pdf and Responsive List Building Secrets.doc. We don’t need the pdf file. We will take the doc file, edit, rename and personalize the file and convert it to a pdf file of our own.
The “Website” folder contains files that are to be hosted on our server. But we will not use these files. We will be creating our own web files like sales page, squeeze page, download page, etc., with our own product our name printed in it.
Now, let’s choose a color theme. Check the images of “graphics” folder. They used blue theme. I always choose a color theme that is boldly different with the original plr package. Let’s say, we choose deep green as our color for this project.
First, we are going to edit and personalize the main e-book. Named, “Responsive-List-Building-Secrets”. We have to change the name. We have to rename it but rename it by something similar.
I used to search Google first, to search for a alike name with similar meaning. I searched “Responsive List Building Secrets” in the Google search and came up with a similar and simple name. I got it all the ways to the 3rd page. It is a simple name and I liked it. Our e-book name will be, “How to Build Responsive Mailing List”. We are going to use this name instead of the original name, “Responsive-List-Building-Secrets”.
Now open a new blank document file. I use Open Office Writer but the process is similar in MS Office.
This file will be transferred as our e-book in pdf format. So, you should save the file with the name, “ How-To-Build Responsive-Mailing-List. Use these hyphens in between each word. It keeps the url intact, and error free when the file is uploaded in a server.
I would like to change the appearance of my document. As different as possible from the original file. That will make it somewhat ‘stand alone.’
Now the default page in open office is 8.50”X11”. I would like to increase the page width to 9.50”. Go to format → page and the below looking interface will appear. Increase the page width to 9.50” also reduce the margins (shown in the picture) to .50” from the default .79”.
Now go to “Border” tab shown in the picture. Here I would give a border, specify how I want my border around my pages and select border color into deep green. Our color theme is deep green, remember?
I generally don’t want to change the color of my page and keep it white. If you like a specific color, go to “Background” tab and choose some light color.
Now I insert a header and a footer. In the header, I place the name of my e-book, i.e. “How to build responsive mailing list.” Also I place a line under it. See the picture below:
Okay. Now our page is ready. We need to insert our content. Open the “Responsive List Building Secrets.doc” file at the “Reports” folder.
Now, copy all the text there by Edit →Select All →Copy.
And paste it to our new file named “How To Build Responsive List”.
Here, I change font and font size. I like a font called “Yu Gothic Light” and font size 15 or 16. Perfect for pdf format. But you also need to change line spacing to 1.5 because the content appears too clumsy in pdf with line spacing 1.
Now, we have to edit few things. From “Edit” drop-down menu, select “Find & Replace” and replace “Responsive List Building Secrets” with “How To Build Responsive List.” This will replace all the “Responsive List Building Secrets” with the “How To Build Responsive List” in the document. Look at the image below.
I don’t edit or rewrite any text, but I change all the headlines of the contents and make a new “table of contents,” discarding existing one. Reason for that is, the headlines have been changed, also the page number will not be same with all those changes with page settings, font size and line spacing.
Take an example of existing and changed headlines:
The Gadgets You Need- Resources Needed
Developing A High Converting Squeeze Page- Making a Squeeze Page that converts
Generating Maximum Profits – Max. Profit Generation, etc.
But I like to go through the content at least once so that I understand what I’m selling.
Another important thing is to check all the links in the content, to see whether the links are live and functional. If a link is taking to the error page, we need to replace that link with similar resources. And never misuse an opportunity of inserting your affiliate links if there is a chance.
Well done! We have created a stand-alone e-book from a plr material. Now export the document- oh, wait. There is one more thing we must do. We must create a book design with our name and paste at the first page of this document.
We will cover that in the part-2 of this tutorial.
PPC is one of the most popular forms of paid advertising and is not likely to lose that title any time soon and you can make PPC ad profits if play right. Its appeal extends from online marketers to giant corporations, with everyone wanting their piece of the money pie that springs from PPC platforms that populate the online advertising space. And while the PPC environment adapts to changes with new platform providers and regular updates to advertising rules, those who master the method continue to rake in massive paydays from what are very targeted and highly converting buyer customer bases.
Why PPC ads work
PPC ads work on so many levels that they are almost ADDICTIVE in their application. The most popular form of pay per click is buying a listing on the search results pages of the major search engines, where your ad will appear alongside those of organic or non-paid search results. PPC allows you to set up your live ad and then practically watch the results unfold before you.
The appeal with this kind of traffic is that it is almost instant.
With the correct targeting of your ad, the constant search by the masses for what you are offering places a targeted audience in front of your ad the moment it goes live. This means that an unlimited number of targeted people can see your ad, and you only pay when they actually click on your ad. With such fast search results, this form of marketing provides what is practically an unmatched opportunity to adjust your campaigns for better results in just hours or days, depending on your criteria.
Pay per click advertising is an online auction-style process in which a person bids money against other advertisers to have their keyword targeted ad listed on certain websites. The person gets charged when someone clicks on their ad, regardless of how many times the ad was seen. There are two main types of PPC advertising;
PPC search allows a text ad to show at the top or side of the search engine page, and is positioned against other ads depending on its bid, as well as its quality score as determined by the search engine.
PPC display shows ads that are influenced by the advertiser’s targeting selections, and appear on the content pages that are relevant to what the searcher is reading, as well as their previous browsing behavior.
Typically, PPC display catches potential buyers looking for information, whereas PPC search ads are more likely to convert as the prospect is searching by specific keywords and phrases.
Google and Bing are the current predominant networks for PPC advertising, and they both employ the quality score method which assists in determining how your ad will rank. Scoring 1 to 10 from lowest up, you can assist your bid costs and ad placements by promoting your quality score through landing page and ad keyword relevancy, and landing page loading time and quality. You will need to look into this deeper with the relevant networks prior to commencing your campaigns to ensure that you get maximum value for your money.
Before you set up any campaign in a PPC network, make sure you know the rules of that particular network. The process of setting up your ads in each network will differ to some extent, and is beyond the scope of this guide to delve into the intricacies of any or each. To get started however, there are some consistent actionable steps you can take to getting your ad live online;
1. Your goal
Determine what you want to achieve with your ad – sales, sign-ups or enquiries.
2. Sign up
Select the network where you will be placing your ads and create your account.
3. Select keywords
Identify your relevant and related keywords and phrases based on buyer intention. Build out groups of themed keywords from which to create several campaigns.
4. Ad copy
Write the copy for your ad and link the ad to a relevant landing page, ensuring all the pieces of your landing page are in place and working.
5. Keyword bidding
When you start bidding on your different keywords, be sure to set your budget, especially given that your early ad runs will be for test purposes in order to obtain performance data.
6. Activate campaign
Don’t forget to activate your ad to get your campaign up and running online.
Depending on the ad network that you run with, your considerations for getting your ad online will require you to follow each point at a much deeper level. You will need to think about geo-targeting for your local area, whether you want your ad displayed on search only or on third party websites (Adwords), conventional or mobile targeting, quality score, and conversion tracking.
The best place to become proficient at the required steps is directly from the ad networks themselves. Once you have followed their guidelines and have all the pieces in place and activated your ad, the most crucial part of the process then becomes tracking your ad to allow for changes and improvements. Your analytics will assist your tracking efforts by enabling feedback on your keyword costs, click-through rates and visitor behavior at your landing page. From there, it’s all about optimizing your ‘pieces’ along the line for better results.
7 secrets to a winning PPC ad campaign
When a PPC ad hits the mark (read: targets), it can generate a lot of funds in a very short period of time. While much of the time your ads will require testing and re-working, there are some practices you can adopt to ensure a greater rate of success early in the campaign;
1. Keyword analysis
You won’t be able to compete against the multi-nationals, so your focus should be on long tail keywords based on relevancy. If you are targeting locally, include local keywords, and include your main keyword in your solutions based headline. For even greater effect, you should group ‘related’ keywords based on buyer intent, and have themes of keywords around which you will build your campaigns.
2. Select one platform to commence
Many marketers jump between platforms with their campaigns looking for better cost and positioning. This is a recipe for instability, failed campaigns and a deflated budget. Select just one platform to learn it intricately before moving onto another.
3. Geographic planning
Target the audience to which you are trying to sell. This applies even more so if your audience is based locally. This will reduce the amount of clicks that will never lead to sales.
4. Landing page relevance
Paying per click can lose out quickly if you are not getting paid in conversions. Ensure that your landing page contains your main keywords and is relevant to your ad.
5. Stop testing…never!
Use A/B split testing and run different ads at varying times. This applies also to your landing pages. If you have no desire to test the elements of your campaign, then you are really using the wrong traffic method here.
6. Don’t outbid yourself
Contrary to popular belief, your campaigns can still succeed if you are not holding the top position. Traffic to lower positioned ads is generally more ready to buy, resulting in less wasted clicks and better conversions for your campaign.
7. Your ad must be interesting
You need to utilize your limited ad space to captivate the attention of your targeted traffic. Learn some basic but effective ‘selling’ copywriting skills if necessary to know which ‘buttons to push’ to draw in your prospects.
The following recent press release offers some insights into the way a PPC management company achieves significant success for their clients through Google Adwords campaigns;
PPC is not for everyone because it requires a real discipline in order to control your spend. Ironically, this is just one of the many benefits to marketing with this paid traffic method.
You get to control ad copy, time of day, location, network, ad position all from your selected keywords and chosen sites.
Your ad can be online fast and providing results feedback very quickly to allow for changes where needed.
It need not be as expensive as many marketers claim if you are targeting the right keywords and utilizing various networks.
Geo-targeting can provide very targeted traffic.
Campaigns can be stopped quickly if they are not working.
It is easy to split test landing pages for better conversions.
4 common mistakes that will kill your campaign
As effective as PPC ads can be, many fail to reach their full potential because of a variety of errors that people make. Four of the most common mistakes include the following;
1. Missing call to action
It may seem obvious to you that someone reading your ad would know that the next step is to click through your ad in order to get from point A to point B. This is not always the case, and all of the great ads became that way because of their call to action. You need to instruct your ad ‘viewers’ on what they need to do next. Your call to action also needs to be succinct and relevant. If you want someone to ‘buy now’ as opposed to browsing further, than state that, rather than something vague like ‘click here’.
2. Sending traffic to a home page
This applies to all non-relevant search pages. Visitors want to land on the page that is relevant to their search term when they click through. If you direct them to a home or other page where they need to do further searching, there is a good chance that you will lose them.
3. Ignoring negative keywords
If you really don’t want to waste clicks by having your ad appear alongside those with the word ‘free’ in it, then be sure to include your negative keywords to prevent this from happening. If your ad appears with those ads, people will still click your ad and cost you significant advertising funds.
4. Using broad match types
If your targeted keywords are too broad, then your ad will appear for irrelevant search queries. This will attract more visitors to your site, but will cost you dollars and reduce your ROI.
Drawbacks of using PPC
Anyone who is familiar with PPC advertising will know full well that it has its ‘frustrations’. The most common include the following;
You need to be constantly testing and tweaking your ads in order to get the most from your campaigns.
It’s a short term strategy. You need to continually pay for ads to be in the game.
Clicks are not conversions. Even targeted traffic needs to be converted to sales.
Testing can be expensive. With each click you lose budget unless you are converting.
Networks have strict guidelines regarding their terms of advertising. Breaking these rules can get your account banned – Google is renowned for it with their Adwords platform.
You always need to be staying on top of your PPC campaigns. The following link reveals a story that, while told a few years back, is relevant even today as a reminder of what can happen if you ‘drop the ball’ with your ads.
PPC is one of the most challenging areas of online advertising in which you need to stay on top of your game. Successful marketers know that when it comes to online advertising, you have to expect change. With Google consistently waging war on ‘the little guy’ and keeping secrets with its highly feared algorithm changes, you will only survive with PPC if you adapt to the changes and find ways to compete with the big players. Luckily, you have options. Take advantage of the consumer swing towards the other search engines, focus on highly targeted but longer tail keywords, and consistently test, test, and then test again. Persistence can bring definite monetary rewards with PPC marketing.