Let’s Grasp the List Building Process
Maybe you are thinking, I know I need to build my subscribers list to make money, but where should I start? How should I start?
Okay, start right here with this content. But first, try to grasp the process, then we’ll go in the nitty-gritty.
You see, there are only two basic parts involved in the list building engine. They are:
1. Traffic (web visitors) and
2. A Sales Funnel
We have to attract traffic in and drive them through our sales funnel. That would build our list, and make us money. We are going to build a list. Then we are going to use our list to make money. We will make money out of our list, as long as they keep our subscription. But first, we have to understand what a sales funnel is and what it does. We will discuss the methods of driving traffic to a sales funnel later.
What Is A Sales Funnel
If we want to keep it simple, we can say that a sales funnel is nothing but a series of web pages. These web pages are arranged methodically one after another, interlinking with each other. The visitors go through these pages become qualified leads and finally, to buyers.
Let’s discuss a very basic three-page sales funnel. Say some web visitors visit the 1st web page (squeeze page) of our sales funnel. Now, we can call them “random visitors.” If they go to the 2nd web page of our sales funnel passing through the 1st page, they don’t remain as a random visitor. Their interest on the issue on the 1st page drove them to the 2nd page and turned them into “leads” or “prospects” to us. We would put some products on our 2nd web page of our sales funnel. So when they reach the 3rd page of our sales funnels, they would become our “buyers,”. They could not go to our 3rd web page unless they buy that product. The interesting thing is our buyer bought one product from us so far, but we captured their email in the process. Now, we can send them emails with our other offers, our own or affiliate, any time we want.
Below is a step by step example of how sales funnel works.
We are going to discuss how we can set up a sales funnel for us that is like this right ahead.
The sales funnel is a series of inter-linking web pages. But there must be some important and interesting elements in these pages. That would entice the visitors to visit one page after another. We must prepare these elements before we put together a sales funnel. The elements needed are:
1. A free giveaway product (to attract the visitors)
2. A product to sell and make money (your own or an affiliate product).
3. A series of pre-written emails
4. Services of an email auto-responder company and
5. Services of a payment processor
1. A free giveaway product
This product can be a report on a specific issue of Internet marketing. It could be a video tutorial, or it can be software that solves specific problems. Visitors generally jump for gifts, giving away their name and email address. And that’s the exact thing we are trying to capture; their names and email addresses.
2. A product to sell and make money
After we get the name and email, we place this product in front of the visitors to buy. Some of them buy immediately, and some decide not to buy at this point.
Note: We will discuss how we can make the products we need for our sales funnel.
3. A series of pre-written emails
We have to prepare some emails that are strong and motivating. These emails should discuss the benefits of our paid product we are promoting. We are going to send these emails to the people who did not buy our paid product the first time we placed it before them. They may change their mind after learning the benefits through the emails we sent.
4. Service of an auto-responder company
An auto-responder is a compulsory tool for every list builder. An auto-responder is a software database for email addresses. Also an email list management system. We keep our list of subscribers on this account. It collects and manages the sign-ups for us. We can set a pre-written email sequence to send out to our subscribers with the autoresponder. We can also send special emails called “broadcast email” or “Newsletter” with our offer any time we want.
We have to pay monthly fees to use an auto-responder service. This is the only monthly investment we have to carry in this business model. Initial charges are different for different companies and vary from $10 to $20 per month. There are many auto-responder companies on the market. “Aweber” and “Getresponse” are the best. I use both. But I prefer to “Getresponse” over “Aweber”. Because I can buy some cheap leads from “Getresponse” that converts well for me and makes a few bucks! Moreover, there are some excellent training videos in the member area!
5. Service of a payment processor
We will need a payment processor to get paid for our products. We need a payment processor so that we can put a clickable link for “pay now” on our product pages for our visitors. We will use PayPal for this purpose because easy to use and it seems that. So it is important to create an account with paypal.com if we do not have one already. There are categories for the accounts at PayPal, depending on the purpose. We need to pay or receive payment. So we need a “Business account.” Yet, a basic account could be upgraded to a “Business Account” any time needed. There will be easy instructions on how to generate codes for “pay now” buttons in the PayPal dashboard. All we have to do is follow instructions. How to generate a “pay now” button code and place it in appropriate places on our web pages.
The above five elements and services are the basic requirement for a list building process.