Shiny Object Syndrome- Lemonade!
Shiny Object Lemonade- What Is It?
Few days ago, I got a request to review a report named, “Shiny Object Lemonade.” The request was from my admiring friend and veteran Internet marketer Lee Murray. He also attached a review copy of his report. I quickly went through, as soon as I got it. That’s what I usually do when I got anything from Lee!
Lee wrote to me:
“My latest and greatest, this is “macro training” through which all “micro training” can be implemented.
Let me explain…
We all have “shiny object syndrome.” In fact, we’d be pretty crappy marketers if we didn’t!
But how do we actually harness this “product hoppin’ fever” in a way which is organized, enjoyable, productive, and highly profitable? Why, that’s what your customers are going to learn in this book!
It shows them how to build what I call a “Goal-Centric Foundation Site,” which is just a fancy term for “online journal.” I teach them how to set goals, state these goals publicly, and then blog about all of the steps they’re taking to reach these goals, all of the “shiny objects” they’re using to help them reach these goals…
And of course… PROFITING LIKE KINGS as they recommend these shiny objects to their blog readers.
To grow their blog traffic, I teach list building, email marketing, and “accidental SEO.”
To grow their list, I encourage them to be little traffic sluts. 🙂
Trust me, “Shiny Object Lemonade” is an absolute must-have for EVERY MARKETER, no matter how seasoned… or green… they happen to be! “
Well, I went through the report. Situation demanded it. I was a regular action. Nothing special about it. But what I did immediate after was the “task” I never did before in my Internet journey. That’s the first time! So what was it?
Well, I have a special folder on my computer. That’s divided into many sub-folders and sub-sub-folders. I keep all the products I purchase from the marketplaces in this main folder and organized with sub-folders. I started to make an inventory of my purchased products for the first time for my life. Why? In a minute.
I found 104 sub-folders. That doesn’t mean I purchased 104 products in my life! It’s many more than that. For instance, I have sub-folder named, “The Product name.” So there’s only one product in there. But also I have sub-folders named, Twitter, or Facebook, or CPA, or Instagram, or Pinterest and many more similar. That means all the Facebook-related products I purchased are inside Facebook sub-folder and so on! Some folders have more than 10 products!
Going through the “Shiny Object Lemonade” made me took the inventory for the first time in my life! Because Lee showed me how to make huge profits out of the products, I purchased and that were useless to me, until now. I saw huge profit potentials here!