Today Ad Swaps are the number one technique to build your opt-in list faster than ever. Basically Ad Swap is the process when 2 list owners agree to email their list an offer in which they usually promote a product or give away a free report from the other list owner. As a result depending on their list size they both add hundreds of subscribers in no time.
The majority of the people have small lists and they think that because of this nobody will agree to make an ad swap with them. Wrong. No matter how large or small your list is; you will be able to make an ad swap with no problems even if you have a potential partner with a list bigger than yours.
If you`re in the internet marketing niche you most know that anybody could make an ad swap and this is probably the fastest way to add targeted people to your list ready to buy whatever you`re promoting to them.
But before you do an ad swap you most have a list Ideally is to have a list of 1000 people to start with this. Of course you could have more or you could have less but i have found that 1k people is the best to start. I know several people who a few months ago had only 1k people or less and thanks to ad swaps some of them have now more than 20k and counting.
Now, building a list of 1k people isn`t that hard as you might think. In fact this could be done pretty quickly by using article marketing, video marketing, social bookmarking etc.
With a list in hands it`s time to find a potential JV partners within your market. I recommend you contacting more than one JV partners, don`t focused on a single person. Some of them will respond you, some will not so contacting multiple potential partner will increase the probability to find a reliable one (or more) .
Probably your partner will have a list bigger than you. Well, in this case simply told him to email only a segment from his list. If your list is above 1k subscribers tell your partner to send the promo email to 1k subscribers from his list.
How To Get The Most Out Of Your Ad Swap ?
The following method is being used by the top internet marketers with one main reason. This method usually makes them “bigger” in the eyes of their subscribers and also help them to gain more authority.
This methods is what I called a “personalized squeeze page” and like the name says it involves creating a personalized squeeze page with the name of your partner. This is not complicated at all. All you most do is to insert a catchy headline that contains your JV partner name.
Examples: “Exclusive Free Report Only For Michael Olson Subscribers Usually $XX.xx Yours Free” OR Simply ” Only For Michael Olson Subscribers”.
Some of those headlines are more creative. Anyway you get the point here. Those headlines have a huge impact on their lists of subscribers and is a proven fact that this also increase the conversions.
Ad Swaps have another bid advantage. They are also very important in developing relationships with other website owners. Having a good relationship with other website owners will dramatically benefit you over the time. Not only you would have reliable JV partners for your ad swaps but if you plain to launch your own product those people will be more than happy to promote your product or service.
Where to find potential Ad Swap partners :