A lot of buzzes has been going on about the marketing power of Facebook Page. However, there are plenty of pages out there that are struggling to get fans. If you’re looking for some ways to increase the number of fans (also known as “Likes” on Facebook), then you’ll be in for a special treat. In this article, I will be discussing the three easiest ways to increase the “Likes” in your Facebook Page without you having to spend any money.
1. Use Facebook’s custom landing page, also known as FBML
When your visitor lands on your page, the default landing tab is your page’s “Wall.” The wall is a very good way to communicate, but it is not a very good way to present your brand. You can make a custom tab that allows you to code HTML to make a landing page. You can find this option by going to the “Edit Page” option and clicking FBML. FBML stands for Facebook Markup Language. Once you have made your custom FBML tab, you can change the default landing tab to your newly made FBML tab.
2. Give value to your visitors
A lot of people tend to forget that anyone in Facebook can create a Facebook Page. Given that anyone can do so, what makes your page so unique to your visitors? The easiest way to differentiate yourself is to give value to your visitors. It is not hard to give out value to your visitors. It can be something as simple as “How to Make Your First Origami,” “3 Ways to Make Caesar Salad” or “How to Swing a Baseball Bat Correctly.” When you do this, your visitors will feel that you are contributing something to them and will more likely to “Like” your page.
3. Tell your current friends and connections
Most people make the mistake of creating a Facebook Page and waiting for visitors to come and “Like” their page. Unfortunately, it will not happen. You still need to do a bit of marketing for your new page. The easiest way is to start by telling your current friends and connections about your page. If you have followed the previous two steps, you’ll already have a page that is well designed and provide value to its visitors.
Let’s sum up what we’ve learned so far. We’ve discussed the three easiest, free ways to increase your fans on your Facebook Page. The first one is to create a custom FBML. After you create a custom FBML, you’ll need to give value to your visitors by giving them some tips. Finally, once you have a good design backed by a solid content you’re ready to tell your friends and connections about your new page. Then, let Facebook’s viral effect work for your page’s advantage. Now that you know the tricks, you can apply those to increase your fans count in your Facebook Page.