Today I like to go through the anatomy of a sales page, and my goal is simple conversion rate optimization. I also reveal seven hacks for conversion rate optimization that will increase your conversion rates by 20-100%. These seven tips are the guide that will lead you to tweak your landing pages, make a few adjustments, and turn them well in conversion rates.
So, you put out some converting landing pages. However, they look beautiful to you but aren’t making any money! And naturally, you are worried, but I say, nothing to worry about. Some simple tiny tweaks can push your landing pages to a money machine.
I’ll be setting forth seven CRO tips, but you may ask, do I need to implement all the 7-simple recommendations for conversion rates optimization for my landing pages? Well, it depends on your situation; you may need all seven, or any one of the seven could make your funnel a success.
Conversion Rates Optimization: What is it?
Simply put, CRO is a useful methodology that makes the target audience take the action you desire. One of the vital goals of the method to turn the visitors into paying customers.
CRO is a process. Whenever you start the process by addressing CRO factors, you’ll start getting benefits, which will add to your goals of turning visitors into paying customers and the benefit of increase your revenue. Let’s check what the characteristics should add to benefit us in our desire to turn the target audience into paying customers.
Before we get to our seven tips, there are some customary CRO steps you must implement that we have mentioned briefly below:
1. Knowing Your Visitors Behavior
Focusing on CRO gives you the advantage of knowing the visitors of your businesses. You understand why they visit your site, what they want, what they are looking for, and their goals. There are a few ways to measure.
Marketers know their visitors’ behavior by collecting and analyzing data. You can get this data from the engagement factors of your website’s functionality. Engagement with software in your site or votes, answers to your quizzes, and surveys give you data to categorize the visitors’ behavior.
2. Using Visitor Behavior Data To Increase Revenue
Google analytics helps a lot to collect data. Whenever marketers understand the visitor behavior matrix by analyzing data, they have a limitless advantage of boosting their site’s revenue. Marketers can do it by placing precisely the resource they are looking for. They also can, and they should re-invest in running ads based on the audience matrix. The audience will keep coming back if you keep running the cycle.
Also, use the growth hacking tools, like Crazy Egg service and Google Analytics, to leverage existing traffic.
The combination of growth hacking and new customer acquisition will increase visitors continuously.
3. Minimizing the Cost of Customer Acquisition
You can reduce customer acquisition costs by spending as little as possible to attract new customers and focusing on retaining existing customers. Retention is cheaper than acquisition.
4. Focusing On SEO
Search engine optimization is a vital step in CRO. The visitors with higher buying intent come to your landing pages from search engines. So, optimizing your site for search engines, especially for Google, boosts the conversion rate.
5. Increase Purchasers’ lifetime value
The visitors turned into purchasers, that’s fine, but that’s not enough. You don’t make much if they purchase once and run away from you. The question is, how many times are they buying from you, how many times they visit your landing pages, and how long are they going to stay as your loyal? So, it would be best if you did some work to increase their lifetime value.
Put your effort into increasing the number of times of purchases from your landing pages. Put your offer button here and there. Offer bundles of your products, so people spend more money. Invite them back via email marketing, engage with them on social media (Twitter, Facebook, Instagram, Pinterest, Youtube, etc.), and host big product launches.
And don’t forget about the customer support service. If you’re there for your customers, they’ll return.
6. Enhance Your Website Trust
Everybody buys from Amazon and searches on Google because they trust the site. But these sites didn’t build the trust overnight- they did it gradually over the years! It would be best to start doing the same as what Amazon or Google started doing decades ago.
Build trust by giving effort on good support service. So, start putting trust factors in your site, like social proof, SSL certificate, social media proofs, badges, customer reviews, and recommendations. Also, define the privacy policy & Terms of services of your site.
CRO And Curiosity
We go through the anatomy of successful sales funnels and landing pages, we do a lot of reviews, and that’s our business. We noticed that the headlines that arise the curiosity make an outstanding contribution. Okay, now, let’s get to our seven conversion tips below:
CRO Tips #One Headlines
The conversion will be more, the more curiosity your headline could generate. It’s simple as that in online businesses.
So, how to make a headline that initiates more curiosity? Don’t reveal 100% of your Offer, no matter what your Offer. Most visitors would think, okay, I know what it is! Then they will decide if they want it or don’t want it.
Better to conceal than reveal in your headlines. You can say what your Offer isn’t instead of saying what it is. So, “get it now to see what it is” or a similar call-to-action will be a perfect answer to the curious visitors. Then your visitors will be interested to know what your Offer is! “I gotta find out what it is.” See what I mean?
This simple tip will drastically reduce your funnel’s ad cost for conversion. And also, you’ll enjoy a sharp rise in conversation.
Check this example headline:
“How I made Six Figures With A Service That doesn’t require cold calling, spending a lot of money or time, or require additional tools and Apps, and it’s not Facebook ads, FCO, email, social media, image or video marketing.”
The headline says what the Service is not and declares that the Service made six figures in revenue! But it doesn’t reveal what it is at all!
Conversion rate optimization (CRO) Tips #Two
This part is simple. You must, and I said, MUST grow your subscriber’s list by giving away a lead magnet. You would say on your page; I’m giving you this thing for free if you give me your email address and name.
Now, pay close attention. Your lead magnet must appear valuable to the visitors- it’s vital for lead generation. So, it would be best to give away something so useful that you feel the pain to give it away for free! You could make money selling it, but you are giving it away! It has that much value! It was tough for you to resist the temptation to sell it online rather than give it away!
Do you get what I mean?
CRO Tips #Three
You put a lead generation system; you got the email addresses of your leads; now what? You lead them to your next page in your value ladder. Here it would be best if you played with the three things: the emotion, the logic, and the sense of urgency of the visitors.
Starting with one of your life stories would make the prospect emotionally engaged. Most of your visitors would buy-off emotion. But some people would logically justify your value-proposition even they are emotionally involved.
You can satisfy them with the logical justification of your Offer. You can start explaining your value proposition right after your story has ended.
And finally, after you made your logic, put some urgency and scarcity in the end because most people are fear-based. Pushing the prospect over the edge initiates action from them.
Emotion, logic, and fear are the three things you need to put. Learn to start with an emotion arising story, tie it with your logical proposition, and initiate a sense of urgency. And tweak to perfection for conversion-rate optimization.
CRO Tips #Four
Offer and Order Form Bump to Increase Sales. When somebody comes on the landing pages and goes and buys something, we would sell them the product or Service. Then we have our upsells and down-sells somewhere along the line.
If selling an e-book like, “Hey, do you want the audiobook?”. And put the buy button right there.
If selling a training course, “Hey, do you want the templates?” Add a large and visible buy button.
If it’s something that needs to be a long explanation, it’s not the right thing. It has to be an impulse buy that you add right there. And in most of our funnels, the profit that comes from this covers our ad spend.
Conversion-rate Optimization Tips #Five
We are sure about it. Keep your up-sells and down-sells open. I mean never to say, “thank you for your order, or we received your order.” You are closing the buying loop, and your conversion would go down. And we are talking based on testing and analyzing hundreds of funnels acting in the market.
Instead, always use,
“Wait! Your order’s not complete yet.”
Or “do not shut down this page.”
Or “It’s not done yet.”
You are not closing but keeping the buying-loop open. We had many clients, and they have this up-sale, and we just tweaked, “Thank you for your order.” It’s like, “Wait, your order’s not yet complete!” And it increases conversions dramatically.
CRO Tips #Six
It would be best if you pitched some congruent offers on the final Thank you page. Reach your Thank You page after the customers go through your Offer, up-sells, and down-sell pages.
They bought your offers already, and it’s like saying, “by the way, here are some cool-stuffs you might need!”
CRO #Seven
Okay, here are the last tips. Add a webinar-Offer on The Thank-you page. Offer live training that will stage soon. Also, put social proof of the previous Offer.
Now, a percentage of people who buy one of the Offers start buying out $2000 product. We sell at the back as well, and that is what a Thank You page webinar is.
Okay then. I hope you like my conversion rate optimization tips for your businesses. If you like those, please let me know in the comments below.
Update: I have found a bunch of FREE CRM Software & Apps. You can check the platform if they interest you.