We’re going to discuss to get traffic to your website without spending a dime is the viral blogging method.
What exactly is viral blogging? Viral blogging is when you purposely post content that is most likely to be shared and therefore, go viral. You might think that every piece of content that you post is specifically intended to be shared and go viral possible, but the difference is that you choose your topics and the format of your posts in very specific ways, that have been shown to be most effective for viral content.
We are going to go over some of these specific content types and show you how to give your posts the best chance to go viral.
How To Get Started With This Method
There are some things that you’re going to want to do no matter what type of content you are posting. These are tips that are the same for all of the content that you’re planning on posting. The first tip is to post on a regular basis. People are more likely to come back and read your content over and over again if you post regularly.
This means posting once a week, preferably on the same day, or whatever your schedule happens to be. You can post every five days, you could post once every two weeks or however you’d like. What you should keep in mind is that you need post regularly enough so that people don’t forget about your content, which generally means posting at least once per week, but not so often that people are overwhelmed by it and can’t read it all. You always want to leave them wanting more.
Keep in mind that you don’t have to write and post your content when you’re scheduled to publish it. If you’re using WordPress, you can schedule your content to be published on a specific date and time and you can write several weeks in advance if you prefer.
Another thing that you want to do is make sure that you use your keywords in both the title and in the post. Do you know what your keywords are supposed to be? If not, you need to do some keyword research and find out what keyword phrases are being searched for when it comes to the content that you’re planning on publishing. Try to find a happy medium between keyword phrases the get a lot of searches and those phrases that have a ton of competition already on the first page of Google results.
As mentioned in the beginning of this book, high-quality images are vital. Make sure that you include images with your content and that they are both high-quality and relevant to the text on the page.
Also, make sure that you don’t pack everything into huge, intimidating blocks of text. Create subheadings so that people can skim the content, and break your text into several different paragraphs with a general rule of no more than 100 words per paragraph. You can have less, and you can even have a little bit more, but use it as a general rule of thumb and remember, varying paragraph lengths are more interesting than several paragraphs in a row all of the same length.
Viral Blogging Content Types
Now, were going to discuss some of the different types of content that are great for creating viral posts that are more likely to be shared than anything else. Each of these types of content is unique and has a different style than other types on this list. With some types of content you may want to include humor or lighthearted writing, and with others you want to avoid humor and take a more serious approach.
In case you’re wondering where this information comes from there have been several studies of different content types to determine what gets shared most often. The market research company BuzzSumo recently analyzed over 100 million articles to discover what gets shared and the results include the post types listed below.
Top Ten Lists
For some reason, top 10 lists seem to do particularly well on social media. In fact, it is specifically the number 10 in top 10 lists the does well. No one knows exactly why this is; it might be because ten is a nice round number or could be because 8 items are too few to make up a decent list and 15 are too many; whatever the reason, research shows the top 10 lists should be part of your viral blogging strategy.
News and Current Events Articles
Not surprisingly, posting the latest news or current events will not only get you noticed, it will also get your content shared. When someone learns something that is considered news their first instinct is to share with others.
Of course, if you learn about things after they have already been posted to most of the major news organizations and websites, creating an article on that news story won’t do you much good. If you can “scoop” other news organizations and get your posts in front of people, the chances are very good that they will share it.
Controversial Topics and Titles
Another content type that is sure to get shared with others (and as a bonus get all kinds of comments posted underneath it) is the controversial topic – with a controversial title. This is especially potent if you can combine controversy with the current event, with the disadvantage of the content not lasting very long. You can also create controversy with blog posts and titles that are evergreen which will keep getting traffic for years to come.
Entertainment and Celebrity News
One content type that is certainly popular is celebrity and entertainment news. The problem is, there is a lot of competition for these articles and topics. There are websites that dominate this market because they cover celebrity entertainment news exclusively. However, that doesn’t mean you should ignore this content type altogether.
You can cover a celebrity and tie it in with your industry. As a hypothetical example, if you were in the business industry, you could talk about how Drake invested in a new company.
Of course, politics is always one of the hot button topics on the Internet. This is a case where publishing a political and controversial article may get your content shared with millions of others. You can always mix two of these types and get better results but politics, combined with controversy in particular, seem to be a potent combination for sharing.
The great thing about this particular topic is that you can share an opinion if you like without any real factual basis – unless of course you are quoting facts to back up your opinions.
How to Promote Your Content
Simply publishing this content isn’t going to be enough. You need to promote your content on social media – but not just the standards like Facebook, Twitter and Pinterest.
You also want to use social bookmarking sites like Digg, Reddit and StumbleUpon. These sites will get you in front of readers who will hopefully take your content and run with it.
Facebook has become one of the most popular marketing platforms on the web… and that’s part of the problem… It isn’t a marketing platform!
Most people who try to profit from Facebook, attempt to do so with direct promotions, or by trying to get that traffic onto their site or list… This would be fine, except…
“They try to do this with an incorrect understanding of the Facebook User.” (Or no understanding at all!) This leads to much frustration, poor results, low profits, and limits the potential of the role Facebook can and should be playing in your business.
The Wrong Understanding…
Most people who try to build a profitable Facebook business have a background in affiliate marketing as well… So they also tend to assume Facebook prospects are going to behave the same way as the prospects who arrive at their affiliate sites…
This is an incorrect understanding of the Facebook User, which often leads to…
The Wrong Approach:
1. Create a Fanpage…
2. Produce ‘Affiliate Site’ content, such as product reviews or info articles…
3. Buy some ‘Likes’ with Facebook Ads…
4. Start blitzing the audience with niche specific promotions…
This leads to trouble for several reasons…
• Your fans will leave because your page is a promo-fest…
• You will make very little, if any profit because this traffic won’t convert…
• You’ll lose a lot of money on your Facebook Ads campaign because the page
won’t spread virally and your clicks will be more expensive…
• None of your niche’s ‘Facebook Power Users’ will want to work with you, so your
potential for a 5-7 figure fanbase is severely restricted…
Affiliate Site Users v.s. Facebook Users
The Standard Affiliate Site User…
• Has a Problem – This varies in severity, from an embarrassing medical condition, to a poor golf swing, to needing a new MP3 Player, and everything in between.
• Are Looking For Information – They want to know more about the problem, so they can get a better handle on their situation and look to take appropriate action.
• Are Searching For A Solution – Once they understand the problem, they’ll want to solve it, be it with an ointment, a home study course, or a new iPod etc.
• Actively Seeking To Buy – They’ll be looking to acquire whatever ‘thing’ helps solve their problem, so they can bring it into their lives and enjoy the benefits.
• Usually Prefer Anonymity – They aren’t there to make friends or be part of a community in most cases, they just want to get in, solve the problem, and leave.
• Don’t Mind Being Challenged – Often the Affiliate Site User will be open to having their perceptions challenged, because whatever they’re doing now obviously isn’t working to solve their problem. But it has to come from a trusted authority source.
• Don’t Mind Being ‘Sold To’ – People don’t mind a promotion, as long as trust and authority has been established, and the pitch is value-packed and benefit driven.
Now let’s look at the Standard Facebook User…
The Standard Facebook User…
• Is There For Fun – Facebook is there for entertainment, users don’t go there to remind themselves of their problems, they go there to escape them.
• Is There To Socialize – It’s a community and an online hang out, the only way to have Facebook Users to respond to you is by being social as well.
• Is There To Share Opinions – They want to engage and express themselves, to tell other people what they think, to interact, to define themselves.
• Looking To Indulge Interests – They want somewhere to hang out and interact with people who have shared interests, and authorities of those interests.
• NOT Looking To Buy – Facebook is a source of FREE entertainment and games and social interaction… that’s why people are there and not the mall, or Amazon.
• NOT Looking To Be Challenged – Facebook is an ego-driven experience, all about defining and exhibiting the individual’s personality. They don’t want to be told at any point ‘they’re wrong’… especially in front of their friends.
• NOT Looking To Be Sold To – They’re looking for friends, not salesmen.
How To WIN On Facebook!
Profiting From Facebook…
• Generate Traffic – Facebook Ads and Viral Content are great ways of generating that initial traffic, but Guest Posting on more established pages within your niche to attract their traffic to you is perhaps the most effective… so network!
• Build A List – The key to profiting from Facebook is to get your fans OFF of Facebook and ON to your list. A simple invitation to join your list is all you need, and a request to ‘Send me cool photos and a story of x’ gives you the next step…
• Create Content – Fans will need something to interact with and talk about once on your list, and if you ask them to send you niche-specific stories and images, you’ll have all the engaging content you’ll ever need.
• Monetize – Once you’ve got a strong following and developed a good relationship with your fans, you can suggest a product that might help them out, and you’ll have much higher conversions, for much higher profits, because they trust you.
• Automate – The key to taking this all to the next level is to create other fan pages in other niches. But there comes a point where managing just one page can become too much if you don’t automate. So be on the lookout for tools that will help you take the tedious ‘busy work’ out of the equation. curtsy:munchweb