We are going to talk a little about what Instagram is and why you should use it as a part of your marketing plan. Instagram is a popular social network. The site provides a fun way for its users to take and share photos with friends and followers online.
You can only access instant great from a mobile application. You’ll need a mobile device like a smartphone, iPod touch, iPad, or tablet.
Then you can snap, upload and edit your photos. You can share on many social media sites like Facebook, Twitter, Flickr, and Tumblr.
Instagram boasts over 100 million monthly active users. Approximately 40 million photos uploaded to Instagram a day. The success of Instagram is massive. The site has images generating over 4800 likes and thousands of comments per second.
Instagram grew faster than any other app in recent years. It has become the go-to choice for users that want to edit and share their photos on the go.
Not only the social users are indulging in Instagram. Many businesses are finding ways to tap into the massive mobile traffic.
Instagram reaches out to a wide audience and allows for in-depth searches on the web. With daily updates and added features like geotagging and hashtagging. Followers can find specific products and information much faster and easier.
Image sharing is exciting. It is fair to say that Instagram is in its infancy and shows no signs of slowing down.
Here are some of the main reasons why you should consider using Instagram:
Instagram provides instant gratification for its users. They snap, edit and upload. They can also like, share and comment on photos that interest them. This makes the viral power of Instagram unstoppable.
Imagine having thousands of people comment and share photos from your business. It can be that easy!
It offers users an easy setup, so there is no need to fill in a lengthy profile as other social networks need. You only download the app to your mobile device create an account and get started right away.
You can use it to showcase your products for marketing purposes. Also services and increase the awareness and popularity of your brand online. Instagram photos and albums are powerful for adding personality to brands.
Try a search for major brands like Starbucks, Puma or Red Bull. And you can see how they’re utilizing simple photos to build their online presence.
Instagram is integrated with the Foursquare location database. It allows users to Geotag the actual location where you took the photo. This function links the picture to the location of your business.
Are you beginning to see how powerful this can be?
Instagram has always been a mobile platform. So to use it you must download the iPhone or Android app to your mobile device to set up your Instagram account.
Keep in mind that all accounts are public by default. But you can create a private account. It won’t be a good idea because the whole point is to get your message to the massed.
If you decide to set up a private account, only users you approve can follow you and view your photos. You can do this from your profile tab under “Privacy.”
Once you register, you change your profile picture and edit your profile information. Be sure to take some time to include a good bio. You only have 150-characters to do this
so make them count and don’t forget to add a link to your website.
Work To Do
Download the Instagram app, set up your account and do some exploring. In your next lesson, we will talk more about how you can tap into the power of this massive social network.
Instagram powerful features
One of the things that make Instagram attractive is that it’s easy to use. It also has built-in editing tools, so you don’t have to spend hours trying to get your photos to look good.
When it comes to adding photo’s, there are a few ways you can go about it. You can click the blue camera button in the center of your Instagram navigation panel. And it will activate your device’s camera so that you can snap a photo.
You can use camera within Instagram navigation panel, and photo will be sized. And ready for sharing.
You can also add photos that you already have saved on your device. You can do it by clicking the square button in the lower left-hand of the camera screen. This will pull any photo you choose on to your navigation panel for editing and uploading.
When it comes to adding photos from your computer, you have to get a little bit more creative. Instagram is a mobile app, and there is no upload interface. You can work it by using a service like Dropbox, upload your photos there and then share them on Instagram.
Instagram makes it easy to edit your photos. The built-in filters make your photos look like professional. Once you have taken or selected, an image you want to use the filters will appear beneath it.
Take some time to scroll through and explore the different filters. You will soon get a good feel for which ones work best with particular photos.
You’ll also notice a small sun icon in the lower corner of your editing panel. This auto enhances your photos. The little teardrop icon adds a soft blur, and the curved arrow rotates your image.
Click on the green button at the top of your screen when your picture is ready. This will bring you to the social sharing screen. From there you can add a caption. Also can include your hashtags and choose all social networks you want to share your photo on.
If you have location services enabled, you will also be able to tag places. You can choose to add it to your photo map or not. It is a powerful tool if you have an off-line business because it links the photo to your place of business.
Search Engine Rankings With Instagram
You know how important it is to integrate social media into your marketing plans. Using sites like Facebook, Twitter, Pinterest, to gain exposure, build a following. Social media is powerful and can make a massive difference to your business.
Many business owners don’t realize is that words are not the only way people can find their website.
In fact, you can get visitors from many different places. That includes, YouTube, social networking sites like Facebook, Twitter, and others. Another great way to attract visitors is through Google images.
This is where Instagram comes into play.
Many people don’t realize how images affect their search engine rankings. They don’t take the time to name and tag their images. Images attract attention faster than almost any other type of media.
SEO professionals and online marketers understand this and are flocking to Instagram. Because they know that the massive traffic this network receives won’t go unnoticed. They’re cashing in by posting relevant keyword targeted images. Those images increase their search engine rankings.
Here are a few other quick things you should keep in mind when posting your images. These will help to achieve better search engine rankings:
Be sure to post on a regular basis. Updating your Instagram feed with relevant and engaging photos is important.
The symbol # called a hashtag. They use it to mark keywords or topics to your images. Adding tags to your photos will make them visible on public tag pages. And also make it easier for people to find your content.
Link it up
It’s also a good idea to connect your Instagram account to your Facebook page. Your Facebook fans can like and comment on your Instagram photos.
There is no doubt that the Internet is a visible place, with millions of images uploaded daily. Much more so, than a few short years ago when textual content ruled the world.
High captivating images can reach far more people than plain text. And it is for this very reason that businesses are using Instagram.
There are a few things you should keep in mind to get most out of Instagram:
The perfect username
It’s a good idea to use your business or brand name as your Instagram username. This way when people search for your products and services it will be easier for them to find you.
Sharing compelling and engaging photos is essential. It’s also important to make sure you share a few times a day.
Don’t be afraid to experiment with different types of photos. Try posting funny, emotional, thought evoking images. And then keep an eye on which kind of picture receives the most attention. This will help you develop a better understanding of your consumer’s actions.
One sure way of finding out what your followers want is to ask for their feedback. Don’t be shy and trying to make the process as fun and engaging as possible for them. You can do this by offering them something in return for their honest opinions. Or by running a little contest to see who can post the most thought-provoking comment or idea. Remember, social marketing is all about engagement.
Tell a story
Make sure your photos tell a story about your business. You can do this by posting images your products or services while they’re in development. YHour consumers can see each step of the process. You can also share pictures of happy employees and customers enjoying your products.
Don’t forget your Hashtags.
I know we’ve discussed this before. But hashtags are a vital part of your Instagram marketing campaign. Because they help consumers find images that interest them. An excellent example of this is Coca-Cola.
Instagram’s location services are a powerful way to drive customers to your business. You can get consumers in your local community more involved with your company. A quick way to do this is by adding photos to your photo map. You’ll find this option on your Instagram share panel.
Finally, make sure that you connect all your business-related social media accounts. Like Facebook, Twitter, Tumblr, and Flickr. You will have a much better chance of expanding and engaging your audience This way.
Instagram is simple to use, but don’t let that fool you because it is also a powerful tool. There is no reason that you can’t use it to market your business, products, and services. You can do it in a way that is fun, engaging and useful.