You have a product and an outline of your sales message/sales letter. Now it’s time to plan out your strategy for how you’re going to present your product to your market. You have a variety of options depending on the nature of your product and what niche it is in.
This step is crucial. If you’ve done proper market research, you should have an idea of how you’re going to get your offer in front of your market.
Warrior Forum WAS the best place to launch your info product of Internet marketing niche. Their WSO (Warrior Special Offer) sub-forum was full of buyer-visitors a few years back. But not anymore. Policy change destroyed the WSO market. You still can use the marketplace for your info product. But you will not enjoy the freedom and the sales like before.
Nowadays, Internet marketers rely on self-hosted sale page.
Clickbank.com is the most well-known distributor of information products online. It is a great place to launch your product. There are some things to keep in mind if you’re going to be using Clickbank though.
You should familiarize yourself with Clickbank’s benefits. They offer customer support, fraud protection and order processing among other things. They have payment processor. That means you won’t have to worry about PayPal freezing your account. Sometimes PayPal does it if you end up making a massive amount of money in a short amount of time.
Clickbank also has over 100,000 active affiliates ready to promote your products. Making money is easy if you can attract affiliate-members. You can draw them by offering them a compelling commission.
Getting set up on Clickbank isn’t a laborious process; it amounts to the following.
Sign up as a seller
Set the retail price for your product
Set the affiliate commission for your product
Submit your product for approval
Clickbank approves your product
Pay the one time $49.95 activation fee
You need to work to attract affiliates to maximize your profit. Satisfied customers who have already bought your product always make the best affiliates. They are already familiar with your product and can attest to its quality.
Make sure to include with your product if you have an affiliate program. Make an email sequence advertising your affiliate program. And have your autoresponder configured to send a follow-up email to all your customers.
There are many tricks and techniques to get more affiliates. Clickbank has a ton of info on this.
Also, keep in mind that if you’re going to sell on Clickbank, you need a stable sales page. This makes it necessary to buy a domain and hosting so that you can set it up. This is pretty easy to do, but if you’re not interested in doing it yourself, you can always hire others to set it up for you.
Kindle Direct Publishing
Another excellent method of selling is digital publishing if your info product is an ebook. Services such as Kindle Direct Publishing by Amazon can help you get your book out to your market. But there is more to it than publishing then hoping for the best.
To be successful with Kindle Direct Publishing, you’re going to have to market your book. Like I said, putting it on Amazon and hoping for the best isn’t going to cut it.
Create an Author Page
The first thing you’re going to want to do is to create a central author page. This will be your profile page where people can learn about you and your books. For information on what you can do with an author central page click here.
Your author’s page should be set up almost like a sales letter. Anyone who visits your page should be compelled to buy your books. Remember, don’t go on and on about your life story or your work as an author, that won’t sell books. Instead, give your viewers compelling reasons to buy your products.
Uploading Your Book
When uploading your books, there are several things you’re going to want to make sure your listing has.
An attractive, easy to read cover image
A book description that sells the book
Keywords that will lead people to your book
Tags for your book
Another thing you need to do is give free samples of your book in exchange for reviews. Amazon is well known for its reviews on both products and books. The more positive reviews you have, the better.
By giving a free copy of your book for a review, you’re using the principle of reciprocity. In other words, since you gave something free to your reviewer they, in turn, will leave a positive review for you.
Positive reviews are influential because it is the only forms of “proof” you can include on Amazon. The proof is an essential selling factor so the more you have, the better your conversions will be.
You may think that press releases are only for news stories, but that’s not the case. You can do a press release for anything you want.
There are several things to remember about your press release. The first is that your primary goal with a press release is to get noticed by a news organization. Only the lower tier news organizations pay attention to internet press releases. But in some cases, it can go viral.
You do not have to rely on free press releases. You can target the big name services such as the Associated Press, PR Newswire, Business Wire and more. While it does cost more to submit to them, it may be worth it in some cases.
Rule #1 of writing a press release is to make it exciting and newsworthy. Don’t write boring press release stating that you have a new book coming out. Make it something unusual and out of the ordinary.
Say, if your book is about how to cure sleep apnea you could list info on how sleep apnea is a severe condition. You can talk about the health problems associated with it. In any case, make your press release sensation so it will get attention from news outlets.
Keep in mind that your press release should be sensational it must be fact-oriented. Approach your press release like a reporter and use a neutral tone.
There are ways to promote your book even when using a neutral tone though. While you can’t write something like “This sleep apnea book is the best!” you can list concrete facts and statistics about it. Or you can make a list of quotes from people who gave positive testimonials.
If you gave review copies of your book to 11 people and it helped them all overcome sleep apnea. In this case, you could write “This book has cured over ten people of sleep apnea.”
Also don’t be afraid to mention your past successes. If you released a famous book in the past, you could say something. You could say like, “John Jameson, author of Ultimate Dog Training- sold over 1,000 copies- is releasing a brand new book on sleep apnea.”
It is better if your books are in the same niche. It will help to present you as more of an authority figure in that niche. In fact
you want to introduce yourself as an authority figure in the niche of the book you’re promoting.
You can use press releases regardless of how you’re selling and marketing your product. You can use press releases for all kinds of marketing platforms. Kindle Direct Publishing, the Warrior Forum, Clickbank or even your website.
Selling from Your Website
Create one if you don’t have a website before launching your product. In some cases, it will be necessary, such as if you’re launching on Clickbank while in other cases it might not be. Having your website opens up many marketing possibilities. Your site can create many opportunities that you can take advantage of.
With a website and an autoresponder, you can begin building your mailing list. There is a saying “the money is in the list.” When you have a list of subscribers, you can market to them again and again for easy profits.
There are several ways you can go about building a list using a website. You can make a list of subscribers with an autoresponder and squeeze pages. You need to offer something valuable for free on your squeeze page. Your website visitors may end up on your list if they opted to take it.
As your list grows, you can pitch products to your subscribers. But always remember to give useful information as well. Don’t spam your subscribers with constant product offers. Many will find this annoying and will either unsubscribe from your list. And you will lose credibility with them.
You can also set your site up as a membership site too. There are several ways to do this. The main benefit of a membership site is the residual income from your members.
You have to give your members useful content on a regular basis, or they will cancel their membership. Outsourcing this content creation once you get enough paying members.
Another great thing you can do with your website is to rank individual pages of it in Google. It will direct a lot of organic traffic to your product offers. If you have a lot of pages at or near page 1 on Google for strong keywords, you can make a lot of money this way.
Trust and credibility separate the big dogs of internet marketing from the small-fry. It’s much easier to sell to your market if you are perceived as a trusted authority figure in your niche.
Authority, trust, and credibility isn’t something that happens overnight. But you can start by creating a blog. This is one of the best ways to connect with your market on a more personal level.
Who would you trust more? Someone who is trying to sell you something? Or someone who helps you to get to know them? By posting more personal insights, stories, and information on their blog? By allowing people to get to know you-you’re able to build that bond of trust with them.
You may want to hold off on blogging about touchy subjects such as religion and politics. These subjects can be very polarizing. You could lose potential customers because you have a different viewpoint than them.
Read: Outsourcing Info Product