Let’s Grasp the List Building Process

You see, there are only two essential parts involved in the list building engine. They are:

1. Traffic and
2. A Sales Funnel

We have to attract traffic in and drive them out through our sales funnel. That would build our list, and make us money. We are going to make money while we are creating our list; i.e., building a list and making money in one go! Then we are going to use our list to make money for a long time. That’s true. We will make money out of our list, as long as they keep our subscription. But first, we have to understand what a sales funnel is and what it does. We will discuss the methods of driving traffic into a sales funnel after that.

Sales Funnel

If we want to keep it simple, we can say that a sales funnel nothing but a series of web pages. They arrange these web pages one after another, interlinking with each other. The visitors turn to qualified leads if the traffic passes through the pages. Many of them become buyers.

Say some web visitors visit the 1st web page (squeeze page) of our sales funnel. We can call them “random visitors.” If they go to the 2nd web page of our sales funnel passing through the 1st page, they are no longer a random visitor. Their interest on the issue on the 1st page drove them to the 2nd page and turned them into “leads” or “prospects” to us. By the time they reach the 3rd page of our sales funnels, they become our “buyers.” because we had put some products on the 2nd web page of our sales funnel. They could not go to our 3rd web page unless they buy that product. The exciting thing is our buyer bought one product from us so far, but we captured their email in the process. Now, we can send them emails with our other offers, our own or affiliate, any time we want.

We are going to discuss how we can set up a sales funnel for us that is like this right ahead.
The sales funnel a series of inter-linking web pages. But there must be some essential and exciting elements in these pages. We need to put something that engages the visitors. Visitors visit one page after another once they engage with the page. We must prepare these elements before we put together a sales funnel. The components needed are:

1. A free giveaway product
2. A product to sell and make money
3. A series of pre-written emails
4. Services of an email auto-responder company and
5. Services of a payment processor

1. A free giveaway product
This product can be a report on a specific issue of Internet marketing. It can be a video tutorial, or it can be software that solves particular problems. Visitors jump for an interesting resource they are getting for free. They disclose their names and email addresses to get the free offer they are getting. And that’s the exact thing we are trying to capture; their names and email addresses.

2. A product to sell and make money
After we get the name and email, we place this product in front of the visitors to buy. Some of them buy immediately, and some decide not to buy at this point.
Note: We will discuss how we can make the products we need for our sales funnel.
3. A series of pre-written emails
We have to prepare some motivating emails that discuss the benefits of our paid product. We are going to send these emails to the people who did not buy our paid product the first time we placed it before them. They may change their mind after learning the benefits through the emails we sent.

4. Service of an auto-responder company
An auto-responder is a mandatory tool for every list builder. An auto-responder is a software database for emails. It is also an email list management system. We keep our list of subscribers on this account. It collects and manages the sign-ups for us. We can set a pre-written email sequence to send out to our subscribers with the auto-responder. Apart from the pre-set emails, we also can send single emails any time we want.

We have to pay monthly fees to use an auto-responder service. This is the only monthly investment we have to carry in this business model. Charges are different for different companies and vary from $10 to $20 per month. There are many auto-responder companies on the market. Aweber and Getresponse are the two best. I use both. But prefer Aweber over Getresponse. I love Aweber; it’s excellent for its delivery rate.

5. Service of a payment processor
We will need a payment processor to get paid for our products. We need a payment processor so that we can put a clickable link for “pay now” on our product pages for our visitors.

We will use PayPal for this purpose because it is international and easy to use. So it is essential to create an account with paypal.com if we do not have one already.

There are categories for the accounts at PayPal, depending on the purpose. We need to pay or receive payment. So we need a “Business account.” But, you can upgrade a basic account to a “Business Account” any time needed. There will be easy instructions on how to generate codes for “pay now” buttons in the PayPal dashboard. Follow instructions to generate a “pay now” button code. Then place it in appropriate places on our web pages.

Above five elements discussed above are vital for sales funnels. And the sales funnels are one of the two critical components of list building. Another essential part is the traffic or the web visitors. We will cover this issue in the later posts.

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