Reselling PLR Products

As you know PLR stands for “private label rights.” There are several things you can do with PLR products you buy and PLR products you create. While dealing with PLR products can be lucrative it may not be for everyone.

Purchasing PLR

You may be wondering why we are giving importance to purchasing PLR products. The thing is, PLR can be a huge shortcut in helping you create your products if you know how to use it.

When you buy a PLR product what you can do with it tends to vary on the included rights with it. But generally speaking with a PLR product you can:

Edit it and sell it as your product
Resell it as PLR
Package several PLR products together to sell
Put your name on it.

Most PLR comes in written format, which is to say, as a PDF or Word file. This format opens the door of possibility for you, allowing you to do a lot with it.

For example, you can buy a PLR product and turn it into a video/audio series for quick product creation. Or if you want to go the extra mile, you could rework the content of the PLR. You can put your spin on it making it into a completely original product.

In fact, if you are going to use PLR. I’d recommend reworking it to the degree that nobody considers it as rehashed information. Also, don’t forget to give it a new title and cover graphic too.

Selling PLR

You can use existing PLR products to help you create your products. You can also generate PLR products from scratch to sell yourself. Your PLR product will sell for less but sell more units since PLR tends to be very popular.


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There is a lot of PLR on the market these days. So you’re going to have to take things to the next level if you want to stand out. For example, on the Warrior Forum people who sell PLR as WSO’s include some combination of the following.

Ebook in PDF and Word format
Article packages
Blog post packages
Squeeze page
Sales letter
Download page

The ebook and videos constitute the primary product. Other products of the package help to support it. These packages are popular because people like having all the work already done for them.

Also when selling PLR, you have to determine what rights you’re going to give away. And what rights you’re going to retain. Here is a list of the different rights associated with PLR.

Resell rights with PLR rights included
Resell Rights without PLR rights included
Rights to edit the name of the product
Rights to modify the graphics
Rights to bundle the product with others

Rights to break up the product and repackage it is a sample of the rights you can choose to keep or give away. It’s your product; you get to decide how people can use it. Make sure that you include clear instructions on what rights your customers will get. These instructions will avoid any miscommunication with the customers.

Read: How To Craft Sales Message For Your Info Product






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