When I started to build my list back in 2009, I went through several courses to master the techniques and to jump start my List building efforts. The courses were from very successful Internet marketers. Some of the courses were video courses, and some were just reports. Every angle of list building methods and strategies were discussed in those courses.
However, I noticed one thing common in all of the courses. Almost half of the course materials were dedicated to a motivational purpose, to motivate the readers on list building rather than teaching the readers different list building methods. That means that they spent half of the course to motivate the readers to stick with the techniques they are going to teach in the latter half of the course. In a 12-part-List-building-video tutorial, I noticed that the first 5 of them were motivational. They utilized all their experience, all their enthusiasm, and all their wits to motivate us towards building an email list.
Sales funnels, JV giveaways, Solo ads, product launches, etc. are some of the proven list building methods. But no methods will build us an email list of subscribers, unless we go for it, unless we take actions, and unless we stick to our actions. How are we going to stick to our actions? We have to be focused enough; we have to be motivated enough to stick to the list building process.
So, what could motivate us the most? Well, they knew it all right! Money, what else! It is the most powerful motivator of all time. It is true for almost everybody. That’s what they were trying to do! They were trying to convince us that there is money in the list. And if we can build one, we could earn money from it.
In most List building courses, I noticed an almost identical introduction. First, the writer or the coach will introduce himself or herself. Then they will share his or her life’s story – the story of that time when they hadn’t started list building and making money. They would mention their financial and general condition and their social standings with examples.
Why? Why did they bother to share their lives with us? Because they wanted to show us that they were at the same position as we are now. To show us that they were not super humans, but rather an ordinary human like us; who made mistakes, felt frustrated, and felt lost. Still, being an ordinary human being like us, they could build a list and make money. Why would it be different in our case? They did it from scratch, and we can too!
Next, they would discuss how they started their List building; their initial successes and failures; how they were further motivated by their first successes, and how they overcame their failures.
Why? Because we will be experiencing the same successes and failures if we are going to build our list. They discussed the exact incidents that are going to take place in the case of our own list building efforts.
Next, they would show us some proof of their earnings from their subscriber’s mailing list. Not only that, there would be examples of their students, who are successful list builders by now and are making money from it. This is a very interesting and highly motivating move. This is when most of us decide that we are going to go for it.
So, as you can see, we can build a money-making list of our own if we try. But there are conditions. They have indicated those conditions in his or her life stories. The purpose of sharing their life stories with us was merely an attempt at pointing out the conditions related to our list building. Their point was “unless we fulfill these conditions, we cannot be successful building a list.” So let’s see, what the conditions are that we can summarize from these life stories:
Condition 1: We have to convincingly believe that a list of subscribers will make us an income stream.
Condition 2: We have to believe that, like Tom, Dick, and Harry, we too have the ability to build a list.
Condition 3: We have to take list building as any other business where many obstacles may arise, and we have to be determined enough to overcome them.
Fulfill these conditions, and we can build a list of 100 subscribers very quickly. Stick with the process, and our list will reach 5,000 subscribers in no time!
So are we ready to start our list building? Are we ready with these three conditions? If yes, let’s move forward together to our success.