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How To Win On Facebook

Facebook has become one of the most popular marketing platforms on the web… and that’s part of the problem… It isn’t a marketing platform!

 

Most people who try to profit from Facebook, attempt to do so with direct promotions, or by trying to get that traffic onto their site or list… This would be fine, except…

“They try to do this with an incorrect understanding of the Facebook User.” (Or no understanding at all!) This leads to much frustration, poor results, low profits, and limits the potential of the role Facebook can and should be playing in your business.

The Wrong Understanding…

Most people who try to build a profitable Facebook business have a background in affiliate marketing as well… So they also tend to assume Facebook prospects are going to behave the same way as the prospects who arrive at their affiliate sites…

This is an incorrect understanding of the Facebook User, which often leads to…

The Wrong Approach:
1. Create a Fanpage…
2. Produce ‘Affiliate Site’ content, such as product reviews or info articles…
3. Buy some ‘Likes’ with Facebook Ads…
4. Start blitzing the audience with niche specific promotions…

This leads to trouble for several reasons…
• Your fans will leave because your page is a promo-fest…
• You will make very little, if any profit because this traffic won’t convert…
• You’ll lose a lot of money on your Facebook Ads campaign because the page
won’t spread virally and your clicks will be more expensive…
• None of your niche’s ‘Facebook Power Users’ will want to work with you, so your
potential for a 5-7 figure fanbase is severely restricted…

Affiliate Site Users v.s. Facebook Users

The Standard Affiliate Site User…
• Has a Problem – This varies in severity, from an embarrassing medical condition, to a poor golf swing, to needing a new MP3 Player, and everything in between.
• Are Looking For Information – They want to know more about the problem, so they can get a better handle on their situation and look to take appropriate action.
• Are Searching For A Solution – Once they understand the problem, they’ll want to solve it, be it with an ointment, a home study course, or a new iPod etc.
• Actively Seeking To Buy – They’ll be looking to acquire whatever ‘thing’ helps solve their problem, so they can bring it into their lives and enjoy the benefits.
• Usually Prefer Anonymity – They aren’t there to make friends or be part of a community in most cases, they just want to get in, solve the problem, and leave.
• Don’t Mind Being Challenged – Often the Affiliate Site User will be open to having their perceptions challenged, because whatever they’re doing now obviously isn’t working to solve their problem. But it has to come from a trusted authority source.
• Don’t Mind Being ‘Sold To’ – People don’t mind a promotion, as long as trust and authority has been established, and the pitch is value-packed and benefit driven.

Now let’s look at the Standard Facebook User…

The Standard Facebook User…
• Is There For Fun – Facebook is there for entertainment, users don’t go there to remind themselves of their problems, they go there to escape them.
• Is There To Socialize – It’s a community and an online hang out, the only way to have Facebook Users to respond to you is by being social as well.
• Is There To Share Opinions – They want to engage and express themselves, to tell other people what they think, to interact, to define themselves.
• Looking To Indulge Interests – They want somewhere to hang out and interact with people who have shared interests, and authorities of those interests.
• NOT Looking To Buy – Facebook is a source of FREE entertainment and games and social interaction… that’s why people are there and not the mall, or Amazon.
• NOT Looking To Be Challenged – Facebook is an ego-driven experience, all about defining and exhibiting the individual’s personality. They don’t want to be told at any point ‘they’re wrong’… especially in front of their friends.
• NOT Looking To Be Sold To – They’re looking for friends, not salesmen.

How To WIN On Facebook!

Profiting From Facebook…
• Generate Traffic – Facebook Ads and Viral Content are great ways of generating that initial traffic, but Guest Posting on more established pages within your niche to attract their traffic to you is perhaps the most effective… so network!
• Build A List – The key to profiting from Facebook is to get your fans OFF of Facebook and ON to your list. A simple invitation to join your list is all you need, and a request to ‘Send me cool photos and a story of x’ gives you the next step…
• Create Content – Fans will need something to interact with and talk about once on your list, and if you ask them to send you niche-specific stories and images, you’ll have all the engaging content you’ll ever need.
• Monetize – Once you’ve got a strong following and developed a good relationship with your fans, you can suggest a product that might help them out, and you’ll have much higher conversions, for much higher profits, because they trust you.
• Automate – The key to taking this all to the next level is to create other fan pages in other niches. But there comes a point where managing just one page can become too much if you don’t automate. So be on the lookout for tools that will help you take the tedious ‘busy work’ out of the equation. curtsy:munchweb