Facebook is one of the world’s leading social media networking sites online and has grown wide in popularity. With over 800 million registered users, this social media site is just one very powerful tool that cannot be ignored by any website owner when they think about promoting their business online. Recent surveys have also shown that many business owners now use this platform to grow their brand and reach out to both new and existing customers. With the ability to create fan pages, customize profiles, build apps, add social plug-ins, to mention a few, there’s just no limit to what Facebook has to offer regarding reaching your target audience.
Promoting your business on Facebook could be achieved if some important and smart techniques are applied. If done properly, you could start getting your page going viral and of course, resulting in generating a stream of quality targeted traffic to your site.
Although, many have succeeded in using this medium for their business, a lot of people still lurk behind striving for ways to leverage on this wonderful tool. If you practically follow the steps outlined below, you shall find some helpful tips and easy ways to promoting your business on Facebook.
1. Create a Fan page
The very first step to using this medium for your business is to create a fan page for your website. Once this is setup, you’d need to add some contents to your page. Put up a description or short biography explaining what your page or business is about, and then add relevant details along with some contact information. You’d also need to add a profile picture and cover photo to your timeline. Ensure to use very professional images or a logo centered around your niche/brand.
Next, you’d need to build your audience by inviting your friends and existing customers to like your page. Another way to getting more fans to like your page is by giving away a freebie to people who like your page. You could use one of your top quality products as a freebie to tempt visitors to your page. This could help you in increasing the like rate to your fan page if your freebie is something of great value.
Getting a large fan base won’t do any good if you don’t know how to make your fans to interact with the contents and information you share on your page. To boost interactivity on your fan page, you’d need to post valuable contents, pictures, videos and links to relevant articles or information on your site. Another way to boost activity on your page is to encourage fans to share their opinion and views about your content, website or product by providing a poll or doing a survey. By so doing, you’d build trust between you and your customers and thus helping your business grow much faster.
Rewarding your most active fan of the week is another way to giving your page and your business more popularity. People like being compensated for their efforts and if you can feature your star fan on your website or give away a freebie, you will surely make your weekly bonus stiff competition. Picking a weekly winner is easy. You could simply install an app on your page to help you handle that. You can search “Fan of the Week for Pages” on Facebook which is one good recommendation.
Using Facebook’s PPC advertising to promote your business is one aspect of marketing that converts. There’s the option to limit your ads to a target audience, and you’re also at liberty to control your daily budget. Ads are run under Cost per Impression (CPM) or Cost per Action (CPA). The success of your ads campaign lies in your ability to create a powerful title which could either raise curiosity or tempt the viewer to click on the link. When your ads begin to get a lot of clicks, the possibilities of getting more likes and exposure for your business increases as people who view these ads are likely eager to know more about your page or your product.
If you employ these simple step carefully and wisely, you’d be sure to start receiving some boost in your business as time goes on.