Yes, the Facebook video view ad is the cheapest way to generate quality traffic. It’s not that I heard it from somewhere. I know it from my experience. From the experience of running this kind of Facebook ad. I had good results with this particular type of Facebook advertisement.
I’m going to show you, how to create and run a Facebook video view ad. Rather, what I want to share is my experience running this particular type of ad and the results I got with it.
Well, whenever I need web visitor to a particular page or offer, I turn to Facebook. I make fan pages and try to engage fans to my offer. I also use Facebook paid ads for traffic. Facebook PPC ads are my favorite traffic getting method. And I value this traffic over solo ad traffic for many reasons!
The reason I like Facebook for traffic is simple. Traffic quality is good there. I’m content to know that there is a real person behind every click I pay on that platform.
Now, there are a few types of Facebook ads to generate paid traffic. I tried almost all of them. Some gave me the bad experience, but I’m satisfied with most of my campaigns.
Among all the campaigns, I got the best results with the Video view ads. They were the cheapest. And results were more than satisfactory.
I create my video view ads with “Power Editor,” which could be found only in Google Chrome browser. Power Editor makes a custom audience in the background from the views I got from running the ad. Later, I can run ads to only those persons that watched my video. This is a super targeted audience!
Check this video on one of my fan pages: https://business.facebook.com/imblueprints/videos/1171202019571654/
I ran the video-view ad after I uploaded the video on my fan page. I set my daily budget at $5 a day. The campaign started at $0.04 per view, but from the 2nd day, the cost began to get lower. Within few days it settled at $0.01 per view. With $20 spent I got 80 leads in my autoresponder account @20 cent per lead. It couldn’t cheaper than this!
Here’s another one of my fan page and ad: https://www.facebook.com/like.a.pro.swing/videos/1509692105995805/
This nine-second video got 124 k views, 593 likes, 104 shares and 166 comments. Well, I didn’t pay Facebook for those 124k views, lol! I ran the video-view ad for few days and then paused the video. But the “Likes,” “Shares,” and “Comments,” continued.
I know you can see the power of Facebook video ads by the two examples I showed above. I want to give you the last bit of advice if you want to go for it. Create and post a video view ad with “Power Editor” rather than Facebook account Ads-manager. It will give you super targeted custom audience without any hassle.