online sales funnels

How to Improve Your Email Marketing and Landing Page Conversion Rates

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A/B testing is a method of comparing two versions of a marketing asset to see which one performs better. This can be done with emails, landing pages, or any other type of marketing material. By A/B testing your emails and landing pages, you can identify what elements are most effective and make changes to improve … Read more

 

What is a sales funnel? Why is the sales funnel important?

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A sales funnel is a visual representation of the process a potential customer goes through from the moment they first become aware of your business to the moment they make a purchase. It is typically shaped like an inverted pyramid, with the widest part at the top and the narrowest part at the bottom. This … Read more