Today I like to go through the anatomy of a sales page. I also reveal a 7-simple hack for conversion rate optimization of a sales funnel. These seven tips will lead you to tweak them and change them and make them even better.
Okay, you put out a funnel. It looks beautiful to you but not making any money! Nothing to worry. A simple tiny tweak can make your funnel a money machine.
Do you need all the 7-simple tips for conversion rate optimization for your funnel? Any one of the seven could make your funnel a success. Maybe you don’t have a sales funnel in place, and that’s okay too! Just follow along.
We go through the anatomy of successful sales funnels, and that’s our profession. The headlines that arise the curiosity of the visitors convert exceptionally well.
The conversion will be more, the more curiosity your headline could generate. It’s simple as that.
So, how to make a headline that initiates more curiosity? One thing is don’t reveal 100% of your Offer, no matter what your Offer is. Most of the visitors would think, okay, I know what it is! Then they will decide if they want it or don’t want it.
Better to conceal than reveal in your headlines. You can say what your Offer isn’t, instead of saying what it is. So, “get it now to see what it is,” or similar call-to-action will be a perfect answer to the curious visitors. Then your visitors will be interested to know what your Offer is! “I gotta find out what it is.” See what I mean?
This simple tip will drastically reduce the ad cost for conversion for your funnel. And also, you’ll enjoy a sharp rise in conversation.
Check this example headline:
“How I made Six Figures With A Service That doesn’t require cold calling, spending a lot of money or time, or require additional tools and Apps, and it’s not Facebook ads, FCO, email, social media, image or video marketing.”
You see, the headline says what the Service is not, and declares that the Service made six figures in revenue! But it doesn’t reveal what it is at all!
You must, and I said, MUST grow your subscriber’s list giving away a lead magnet. You would say on your page; I’m giving you this thing for free if you give me your email address and name. This part is simple.
Now, pay close attention. Your lead magnet must appear valuable to the visitors. So, it would be best if you give away something so useful to you that you feel the pain to give it away for free! You could make money selling it, but you are giving it away! It has that much value! It was tough for you to resist the temptation to sell it online, rather than giving it away!
Do you get what I mean?
You got the email address of your lead, now what? You lead them to your next page in your value ladder. Here it would be best if you played with the three things. The emotion, the logic, and the sense of urgency of the visitors.
Starting with one of your life-story would make them emotionally engaged. Most of your visitors would buy-off emotion. But some people would logically justify your value-proposition even they are emotionally engaged.
You can satisfy them with the logical justification of your Offer. You can start explaining your value proposition right after your story has ended.
And finally, after you made your logic, put some urgency and scarcity in the end. Because most people are fear-based. Pushing them over the edge initiates action from them.
Starting with an emotion arising story, tying it with your logical proposition. And finally, initiating a sense of urgency. Emotion, logic, and fear are the three things you need to put. And tweak to perfection for conversion-rate optimization.
Offer and Order Form Bump to Increase Sales.
When somebody comes on the pages and goes and buys something, we would just sell them the product. Then we have our up sales and down sales, but somewhere along the line.
If selling an e-book like, “Hey, do you want the audiobook?”
If selling a training course, “Hey, do you want the templates?”
The key is after somebody puts in their credit card before they put in the thing. You have an offer that’s really quick there for $17, $27, $37, and impulse buy.
If it’s something that needs to be a long explanation, it’s not the right thing. It has to be an impulse buy that you add right there. And in most of our funnels, the profit that comes from this covers our ad spend.
Conversion-rate Optimization Tips- Number Five
Keep your up-sells and down-sells open. What I mean is never to say, “thank you for your order, or we received your order.” You are closing the buying loop, and your conversion would go down. We are sure about it. And we are talking based on testing and analyzing hundreds of funnels acting in the market.
Instead, always use,
“Wait! Your order’s not complete yet.”
Or “do not shut down this page.”
Or “It’s not done yet.”
Your are not closing but keeping the buying-loop open. We had many clients, and they have this up-sale, and we just tweaked, “Thank you for your order.” It’s like, “Wait, your order’s not yet complete!” And it increases conversions dramatically.
It would be best if you pitched some congruent offer the final Thank you page. That is after the customers went through your Offer, up-dells, and down-sell pages. And finally, reach your Thank You page.
They bought your offers already, and it’s like saying, “by the way, here are some cool-stuffs you might need!”
Okay, here’s the last of the conversation optimization tips. Add a webinar-Offer on The Thank-you page. Offer live training that’ll be staged soon.
Now, a percentage of people who buy one of Offers start buying out $2000 product. We sell at the back as well, and that is what a Thank You page webinar is.
Okay then. I hope you like my conversion rate optimization tips. If you like those, please let me know in the comments below and give you some more.